Research On Financial Diagnosis Of Lijiang Tourism Company Based On SAS Financial Analysis Model

In order to promote the "tourism revolution",the Yunnan provincial government vigorously rectifies the tourism market,promotes the transformation of tourism,and improves the quality and efficiency of tourism services.In recent years,Yunnan Province has more and more convenient transportation,and more frequent exchanges with surrounding countries.All of these have contributed to the development of tourism and the growth of tourism economy in Yunnan Province.However,with the advent of global tourism and mass tourism,it has also brought new challenges to tourism enterprises.With the increasingly fierce competition in the tourism market,tourism enterprises should face up to difficulties,develop and innovate,make use of the support of policies and their own advantages in resources to seize opportunities and meet challenges.With the support of the state for the development of tourism and a series of policies issued by the Yunnan Provincial Government,the tourism enterprises themselves should also make a good development plan.Firstly,enterprises should clearly understand their own problems.This study takes Lijiang Tourism Company as an example and uses SAS financial analysis model to diagnose the company from three perspectives: strategy,accounting and financial statements.In the analysis of financial statements,an improved DuPont analysis system is adopted,with sustainable growth rate as the core,and the related indicators of cash flow and dividend payment rate are introduced.The main chapters of this paper are Chapter IV and Chapter V.Chapter IV is divided into four sections,which are analyzed from three perspectives.Chapter V is the suggestions for the analysis of the problems raised and the inadequacies of the study.Through analysis,we find that Lijiang tourism has some problems in its operation and development.In terms of strategy,it faces fierce competition,while its own ropeway business has the risk of sustainable development,and most of the other businesses are seriously homogenized.Accounting should pay attention to the management of fixed assets;in terms of financial situation,the asset-liability ratio is lower than that of the same industry,the proportion of monetary funds is too high,and the utilization rate of funds is too high.Low and other issues.Based on this,the article holds that the company should adjust its development focus,formulate investment strategy,improve the utilization rate of enterprise’s monetary funds,so as to create greater value for the company.It is hoped that the suggestions can provide some inspiration and help for the development of the company,and can also play a reference role for other listed companies in the tourism industry.