Research On Supportive Policies For Rural E-Commerce Development In Sichuan Province

In recent years,with the deep integration of Internet and various industries,e-commerce has also achieved rapid development.China is a large agricultural country,and e-commerce has great room for development in the rural market.How to promote the effective connection between the Internet and agriculture and vigorously develop "Internet agriculture",It is an important way to change the development mode of traditional agriculture and to promote the development of agricultural modernization,and it is beneficial to promote agricultural efficiency,increase farmers' income and rural prosperity.Sichuan as a big agricultural province,agriculture is an important direction of economic transformation,rural areas are the key areas to release economic vitality.Therefore,how to effectively promote the development of rural ecommerce,link rural economy with social economy effectively,and then realize the coordinated and sustainable development of Sichuan's urban and rural areas,is an important subject worth studying.Based on the scientific definition of the concepts of e-commerce and rural ecommerce,from the perspective of TOE theory analysis,the author broadens the field of vision of rural e-commerce research.this paper analyzes the present situation of rural ecommerce development in Sichuan province from the aspects of basic conditions,general situation and main models.As a whole,the speed of development of rural e-commerce in Sichuan Province is accelerating,the operation system is gradually improving,and the trend of e-commerce entrepreneurship and its characteristic product network marketing is also relatively good.At the same time,different typical models have been formed at the same time.Next,this paper analyses the problems existing in the development of rural e-commerce in Sichuan,such as low administrative efficiency,lagging logistics system,lack of professionals and inadequate market development,and discusses the relevant policy reasons from the lack of supporting policies,unclear powers and responsibilities of administrative departments,insufficient resources guarantee and inadequate leading role of the government.Finally,the paper puts forward some practical policy Suggestions forpromoting the development of rural e-commerce in sichuan province from the aspects of clarifying the responsibility boundary of the government subject in the development of rural e-commerce,increasing the implementation quality of rural e-commerce policies,and highlighting the leadership role of the government in the development of rural e-commerce.