Analysis Report On Quality Electronic Commerce Industry

The rapid development of e-commerce has changed the way people produce and live,and has caused a huge impact on traditional industries.However,in recent years,it is an indisputable fact that the growth rate of China's e-commerce industry is slowing down.The competition in e-commerce industry is becoming increasingly fierce,and the phenomenon of homogenization is quite serious.Moreover,the quality problems in traditional e-commerce enterprises still appear frequently,providing the users with bad shopping experience.At the same time,with the increase in per capita disposable income,the demand of a large number of users is changing.They have already crossed the low-price demand and are willing to pay for quality,taste and health.These users are becoming the "new middle class".In the context that the consumer demand is upgrading,the Chinese government has also proposed various policies to provide guarantee and support for the upgrading of quality.In addition,in recent years,science and technology have developed rapidly,and manufacturing upgrades have been iterative,which can provide a good supply base for products.Therefore,quality e-commerce has developed rapidly in this environment,and its rise is the result of the combination of various factors such as homogenization of e-commerce industry,product quality problems,quality upgrades,consumer demand upgrades,manufacturing upgrades,and government support and so on.In just two or three years,quality e-commerce hatched by many large Internet companies such as NetEase,Millet,etc.came into being.This paper aims to analyze and investigate the whole industry chain of quality e-commerce,using the methods of literature analysis,case analysis and questionnaire survey,taking the upstream and downstream supply chains of quality e-commerce as the logical clue of analysis,doing researches from the background of the rise of quality e-commerce to quality e-commerce supply side,platform side,supply side and the competitive environment of quality e-commerce,supply chain management and closed supply chain management to learn more about the content of each link of the qualitye-commerce supply chain.This analysis logic is innovative to some extent.At the same time,the author conducts the data support and analysis to the corresponding links by doing the questionnaire survey,and understands the user's attitude towards the e-commerce industry,especially the quality e-commerce,and through some questions,understands the current user's shopping habits,thus draws up some suggestions and summaries.To sum up,the author has a better understanding of the quality e-commerce industry through a variety of analysis methods.As a new industry,quality e-commerce has high theoretical,practical and innovative value to be systematically researched.Although the mode of quality e-commerce is very innovative,and it can be highlighted in the case of homogeneous competition in e-commerce industry,it may also face some problems that need to be solved urgently.The author provides some suggestions for the future development of quality e-commerce,which is enlightening.It is hoped that quality e-commerce can maintain its original intention,provide users with high-quality products as its responsibility,and fully satisfies the consumer demand under the continuous upgrading.