Research On Consumption Upgrading Of Zhejiang Residents

Consumption is an important link in the process of social reproduction,and also a direct reflection of people's needs for a better life.Consumption plays a fundamental role in economic development.In recent years,with the great changes of economic development conditions and environment,China's economic growth momentum is transforming from investment,export to consumption.Consumption has become the first driving force for growth.Complying with the trend of consumption development,further tapping the potential of consumption and continuously expanding consumption demand are the important support to maintain the sustained and healthy development of our economy and improve the quality of people's lives.With the improvement of income level,the consumption of residents is constantly upgrading,which is the trend and law of consumption development.Consumption level,consumption structure,consumption mode and consumption environment are the basic dimensions of understanding and understanding consumption.The essence of consumption lies in the satisfaction of individual needs,and the essence of consumption upgrading is the process of improving the satisfaction of individual needs.The upgrading of consumption level,consumption structure,consumption mode and consumption environment are different forms of consumption upgrading.The main way to achieve consumption upgrading is to improve consumption level,optimize consumption structure,improve consumption mode and consumption environment.Since the reform and opening up,the income of urban and rural residents in Zhejiang has increased significantly,and the income level is in the forefront of the country.The consumption level,consumption structure,consumption mode and consumption environment of residents have improved significantly,and the trend of consumption upgrading is obvious.However,the upgrading of Zhejiang residents' consumption is also constrained by such factors as the income gap between urban and rural areas,the low propensity of rural residents to consume,the insufficient consumption infrastructure in rural areas,the mismatch between supply and demand of high-level commodities,and the imperfect protection mechanism of consumers' rights and interests.Therefore,it is necessary to further promote the consumption upgrading of Zhejiang residents by improving the income level and social security level of rural residents,speeding up the improvement of rural commodity circulation system,optimizing the industrial product structure,increasing the supply of high-level commodities,and strengthening the protection of consumers' rights and interests.