Market Exploitation Mode For Start-ups In The Industrial Internet Of Things

With the rapid development of information technology,the industrial Internet of Things is spreading rapidly around the world.The manufacturing-strengthening strategy of "Made in China 2025" is imperative.Many start-ups are also entering the field of industrial Internet of Things based on breakthroughs in related technologies and products.The realization of the China Manufacturing 2025 strategy has brought tremendous momentum.However,the industrial Internet of Things exists in the form of a hierarchical network,and there are close links between the various levels.However,enterprises have independent interests and demands,and there are contradictions between the two.It is often difficult for individual enterprises to make a difference,especially for start-ups.How to overcome the unfavorable factors brought about by the hierarchical network structure,the effective use of favorable factors is of great significance to the market development of start-up enterprises,and also the premise that the "Made in China 2025" strategy can be successfully realized.Based on the existent literature on resources based theory and institution theory,combined with the actual entrepreneurial project(JN company),this paper firstly introduces and summarizes the industrial technology background and influence of Industrial internet of things.Secondly,it describes the mode of market exploitation during the development of JN,and summarizes the actual situation.Then,this paper analyzes the resource and institution factors in each market exploitation mode by nested case study.Finally,this paper summarizes the most suitable mode of market exploitation and collocation optimization for start-ups in Industrial internet of things.According to the characteristics of Industrial internet of things,by analyzing market exploitation mode,the results shows(1)The startup should make effective use of its own resources and obtain and use the external resources in the progress of searching the suitable market exploitation mode,and maximize the utility of resources through resource allocation;(2)Start-ups should consider institutional factors,that is,trust and relationship which are two important institutional factors that start-ups can’t ignore in economic activities;(3)The market exploitation mode of start-ups is not static,which will change according to the variation of resources and institutional factors in the progress of enterprises’ growth.The startups should take advantage of their own resources,enhance their ability to integrate resources,adapt to the institutional environment,and meet the pressures of the external environment to select the most suitable mode of market exploitation.This study can provide some suggestions for market exploitation mode for start-ups in Industrial internet of things.