The Impact Of R&d Expenditure On Profitability Of Green Snow Company

At present,the economic development is faster and faster.With the integration with international practice,the real economic development of our country seems to be slowing down.However,with the development of China s high-tech enterprises,China s economy has gradually caught up with the international pace.Alibaba,Huawei,millet,Opal and other high-tech enterprises have developed rapidly through innovation and research,and become the leading enterprises in various fields.At the same time,it has stimulated the rapid economic growth of our country.Obviously,R&D investment is very sensitive to the profitability of high-tech enterprises.But what about the huge group of ordinary production enterprises in China?This paper will take Shenzhen Green Snow Bioengineering Co.,Ltd.as an example,to make a detailed and in-depth study of the company s new product and production line innovation and R&D expenditure and profitability.In order to explore whether the R&D expenditure of Green Snow Company can have a positive impact on profitability.Shenzhen Green Snow Company is a relatively large non-listed company.This paper takes this company as an example,uses case analysis,interview and comparative analysis to discuss whether R&D expenditure of ordinary production enterprises can increase their profitability.This paper is divided into five parts.The first part is the basis and background of the topic,the purpose and significance of the study and literature review.The second part is a review of the theoretical basis and the concepts of relevant indicators.The third part is an overview of the development of Green Snow Company,and the related situation of R&D expenditure and profitability of Green Snow Company.The fourth part analyses the direct impact on profitability caused by the new products and production lines of Green Snow Company.The fifth part is the summary of the full text,summarizes the conclusions and suggestions for the case company,as well as the limitations of this paper.As a dairy product manufacturer,Green Snow Company s analysis has a certain reference significance for the same industry and even the general production enterprises.With the rapid development of the economic market and the increasing intensity of competition,enterprise innovation will become a new breakthrough in the competitiveness of enterprises.