Research On The Marketing Strategy Of A Educational Training Company

As the educational industry has been developing for a number of years,the traditional marketing strategy of the teacher-centered pattern is becoming difficult to adapt within the current marketing environment.The key factor for an educational company to become from success to great is through its corporate branding and marketing strategy.In order to establish the excellent corporate image and integrate the core resources by the new marketing strategy---a service-centered oriented marketing pattern shall allow the company to build up an impressive branding image,and lead to a further succeed for the company in a competitive environment.This article will use company A as our research object,analyzing its characteristics in financial training sectors and its macro-environment based on the marketing 4P 3C theories,and the relevant brand marketing and service marketing theories.Meanwhile,it will also integrate with the literature method,theoretical research and empirical analysis method for relative analysis.To propose an appropriate branding strategy for company A through analyzing its competitors,business model,market demand,customer behavior and identifying its issues.In addition,it shall provide a feasible proposal regarding how would the A's brand marketing elements,such as products,pricing,sales channels and promotions are promoted via branding under the existing marketing environment.Meanwhile,the article shall propose related thoughts and methodology regarding how to proceed the brand marketing and relationship marketing via new media.The research result of this article is not solely a practical guideline for A's brand marketing,it also has a positive guideline for small and medium enterprises,which could be used to improve their branding strategy in order to compete within the newly marketing competitive environment and fulfill the future development of the company.