Emotional Branding Influence On Customer Purchase Decision-Making

Today,the airline industry is steadily growing;Therefore,competitiveness is fierce;In fact,Force Corporation have to use all of their successful resources.Therefore,today's marketing strategy is based not only on traditional advertising.Many researchers have mentioned the importance of emotion in marketing activities,and although it is import-ant,it is still an emerging consumer experience.As a result,there is insufficient eviden-ce to support the findings of the survey.Society is developed on the basis of consumption.This provides a chaotic competition for large players,providing services that consumers buy to meet their needs.Especially in the aircraft industry,as the airline industry continues to grow rapidly,but consistent.According to the statistics of the Air Transport Association(IATA),the average annual growth rate of passenger industry kilometers(RPK)in the whole year rose rapidly to 5.9%in 2016,the fastest growth rate in five months.Middle East Airlines resumed its top growth list,followed by airlines in the Asia Pacific region.Companies must differentiate between each other and adopt appropriate strategies to achieve better sales performance.Emotional brand has great difference in customer purchasing decision."Obviously,the formation of close ties with the brand as emotional brand links,leading to the improvement of enterprise performance and competitive advantage."(Malar,et,al.2011)Emotional branding is what companies do,and the goal is to build brands through the use of consumer emotions.Emotional brands succeed when they evoke emotional responses in the consumer mind.Produce counter actions that cannot be fully rationalized,usually sales driven.With this in mind,it is clear that brands must move forward towards building strong ties with customers,as the general benefits of brands are no longer the only factor in today's market.From the purchase behavior patterns can be seen in the US for a particular brand purch-ase behavior and we most love music,location,color,food and many other factors of our life style and identity as strong.In addition,our emotional ties to these brands are very durable and far more than objective information."Emotions are permanent and influence may be separated from and retained from content.We may forget the content of a book,movie,or advertisement,rather than the feelings they cause."(2011,University of Fairfield,Arjun,Chaudhuri).Human beings are always faced with experiences creating different types of emotions,such as joy,sadness,fear/surprise,anger/disgust.These emotions play a crucial role in cognition,response,and purchase behavior.Firms that direct their products or services through direct experience involving feelings may have more involvement with the public than companies based on traditional marke-ting strategies."Reasoning tells consumers a lot about the function of the product,but it's the link between reason and emotion that determines the actual trade-off"(John O'Shaughnessy,Nicholas,Jackson,O'Shaughnessy).Google Abigail Posner(Abigail Posner)said,we cannot underestimate the underStand-ing of marketing in the mood of the importance of Science:"understanding of online video,photography and visual content,view,share and create emotional appeal and the key driving force behind..." in the visual language,when we share the video or image,we not only is the sharing of objects,and we are sharing emotions it creates.A hot research topic in the aircraft industry is a survey based on technological improve-ments and air transport challenges.Not yet completed,the facts show that emotional marketing,budget investment can enhance sales performance.Although there is a lot of research on this stage,there is no complete expression of the research.As a result,inve-stigations can be expanded and best understood.The purpose of this study is to reveal the factors involved in emotional branding,as well as the efficiency of marketing strategies.The research will focus on how emotional brand strategies affect consumer behavior in the air transport industry,taking Emirates Airlines as an example.