Study On Export Competitiveness And Development Of The Flavors And Fragrances Enterprise In China

In recent years,with the continuous development of science and technology,the development of trade through the Internet has changed very fast.Although the current situation of foreign trade is not optimistic,the development of cross-border trade has successfully broken the traditional restrictions,such as high cost,low profit,long orders and asymmetric information among merchants,which has greatly improved the efficiency and convenience of traditional foreign trade,and has brought new opportunities for Chinese flavors and fragrances enterprises to develop international trade.In the current situation,it is necessary to study the export competitiveness of flavors and fragrances enterprises combined with export trade.This paper first introduces the background and significance of this study,then analyses and summarizes the research in related fields at home and abroad,and comprehensively analyses the application status of export trade from the perspective of development.Scale,trading environment and policy environment.Then,according to the characteristics of export trade,the evaluation index system of export competitiveness is constructed through questionnaire survey.The export data of 48 flavors and fragrances enterprises were analyzed and evaluated by SPSS factor analysis.Based on the analysis results,the main factors that affect the development of export trade and trade are identified,and suggestions for improving the export competitiveness of flavors and fragrances enterprises are put forward.