Research On Marketing Channel Risk Of Qingdao Branch Of Taiping GeneRal Insurance Co.,Ltd

The sustained development of the economy has laid the economic foundation for the prosperity of the insurance industry,and from the scale of the insurance industry,the insurance industry market of our country has been the third in the world by the end of 2018,and is the world's largest insurance market.However,through the comparison of data,we can find that,in comparison with the developed countries and the region,the insurance market scale of our country,though large,still has a great gap with the developed countries and regions in terms of the insurance density and the insurance depth,so it can be found from the data comparison,The insurance industry still has great development potential in the process of national economic development.The Development History of the International Insurance Industry It can be found that the development of the insurance industry is closely related to the marketing system,the size of the enterprise and the marketing level,and the marketing channel directly affects the insurance industry and the marketing decision of the insurance enterprise in the market.With the further development of the market-oriented reform of our country's rate,each enterprise incorporated into the insurance industry is trying to break through the homogenization binding,so as to find a more accurate and accurate development road,so it will be in the future for a period of time,At the same time of China's full development of the golden opportunity,the insurance industry should be further promoted to improve the management level of the insurance marketing channel,so as to better promote the insurance industry Effective development.In order to better study the knowledge of automobile insurance marketing,this paper chooses the marketing channel of Taiping property Insurance Qingdao Branch as the object of empirical research,and further analyzes the internal and external opportunities and obstacles encountered by Taiping property Insurance Qingdao Branch in the process of development from the perspective of empirical research.at the same time,on the basis of SWOT analysis model,the marketing management strategies involved are analyzed and discussed.Through the results of empirical research and analysis,this paper further understands the current situation and predicament of corporate marketing,and puts forward a more targeted marketing channel management strategy.Finally,we will go further from the organization and the people Based on the different aspects,such as structure,channel information,financial cost and so on,we hope to promote the development of the business of Taiping Property Insurance Qingdao Branch through the effective results obtained from the empirical research.