A Study On Marketing Optimization Strategy Of Y Rural Commercial Bank

International business has been playing an increasing important role in improving performance of commercial bank in recent years.Many banks in China have got their permission for international business from China Bank regulators and have their share in local marketing running international business.However,recently,affected by many internal and external elements,international business in rural commercial banks are growing very slowly even with market share dropping.To survive and develop in the highly competitive market,rural commercial banks need make full use of their own strength—much more offices presence in the local marketing than Chinese state-owned banks,good networking with local residents as well as the favorable government policies to a segment of customers which they serve.It is becoming an urgent need for rural commercial banks to establish an optimized marketing strategy for international business marketing,to find more business opportunity,to maintain current marketing share.Takes Y Rural Commercial bank as a research sample,based on the current development of banks' international business,the paper describes current marketing conditions and puts forward to a new marketing strategy.Firstly,it outlines marketing background and meaningfulness of the writing,explains the related marketing theory and knowledge of bank international business;secondly,it analyzes bank's international business marketing practices with regard to its macro-environment,micro-environment,with a SWOT tool help to understand the banks' marketing position and marketing strategy;Thirdly,it elaborates the banks' international business marketing and operations status,and then presents issues that hinder the banks' international business growth.Fourthly,it designs the marketing strategies in several aspects of banking service strategy;Finally,it provides for actions needed to ensure the smooth implementation of the daily marketing plans.