A Strategy Research On The International Business Development Of Jiang Su Da Feng Rural Commercial Bank

In recent years, with the rapid development of economic globalization and domestic export-oriented economy, China has continuously deepened its foreign exchanges and its economy is increasingly interconnected with the world economy.It has the most foreign exchange reserves and has become the world’s second largest economy, the largest exporter, and the largest trading country. As one of the major intermediate business for domestic commercial banks, international business plays an important and positive role in the process of providing foreign exchange services for various foreign-related customers.With the increasingly frequent trade between nations, the coverage area and business varieties of the international business are constantly expanding, which makes it a prospective new profit growth point for commercial banks. In this context, the number of financial institutions of the bank industry that starts international business is increasing year by year. The international business market pattern based on the large national banks is gradually formed, taking the local small and medium-sized banks as a supplement.Jiangsu Dafeng Rural Commercial Bank is the first local bank in the north of the Yangtze River in Jiangsu Province to start international business. Since its start in 2007, both the number and variety of its international business are growing, its brand awareness is further enhanced, and it is leading the area in terms of international market share. However, it still faces many problems concerning the international business compared with other national banks such as Bank of China.Thus, it is imperative to make thorough researches of its current international business and put forward feasible countermeasure, in order to provide guarantees for the healthy, stable and high-speed development for its international business.Firstly, the paper introduces the concepts of international business,expounds on the strategic management, commercial bank management, PEST model analysis and Porter’s five model analysis and other related theories. Secondly, thepaper details Jiangsu Dafeng Rural Commercial Bank ’s international business development, overall business development status and uses PEST analysis and Porter’s five model analysis model to analyze the international business development environment of Jiangsu Dafeng Rural Commercial Bank. The paper also reveals the problem and insufficiency from the perspective of management concept, internal system, foreign exchange capital, operating costs and foreign exchange talents. Based on the above theoretical and empirical analysis and combining the reality of Jiangsu Dafeng Rural Commercial Bank, this paper puts forward some measures and suggestions to further promote the development of the bank’s international business.