Research On Reputation Of Accounting Firm With Audit Fees

The quality of audit work is a test of the strict degree of auditor's work attitude in implementing audit standards.As a full-time audit institution,accounting firms audit for listed companies and non-listed companies in the capital market,as well as enterprises with different types of equity.The audit quality of accounting firms is usually measured by the reputation of the firm,and the operation and maintenance of the reputation of accounting firms requires long-term and high standards of compliance with professional standards.The failure of audit business led to damage to the reputation of accounting firms,which will have a lot of negative effects on accounting firms.Domestic firms audit business after serious errors,the CSRC issued punishment information.Regardless of the degree of punishment,accounting firms will be subject to administrative penalties from the CSRC,which will affect the reputation of the firm to varying degrees.When the punishment is light,it is fined and warned.When the penalty is heavy,it will lead to the decline in the overall ranking of the firm,the serious loss of customers,and even the revocation of professional qualifications.So in recent years,scholars have been studying many contents that lead to audit failure,most of them are aimed at preventing audit failure and improving audit quality and reputation of firms.Based on the overall situation of domestic audit fees in recent years,this paper discusses the relationship between the reputation of accounting firms and audit fees.The different influences of research firm reputation on audit fees.The first chapter introduced the background,research significance and literature review.The second chapter is the theoretical part,the third chapter is to analyze the status of audit fee,empirical analysis of the relationship between reputation and audit fees.The fourth chapter introduces the case of REANDA office and proves the different relationship between the reputation of aceounting firms and audit fees.Finally,suggestions and research conclusions for countermeasuresThe conclusion was that the high reputation accounting firms have positive correlation with their audit fees,the high reputation accounting firms can charge higher audit fees,reputation damage will lead to the reduction of audit fees;Compared with non-state-owned enterprises,state-owned enterprises pay lower fees for audit operations;high-reputation enterprises pay relatively low audit fees.Finally,on the basis of the research conclusion,this paper put forward three eountermeasures to protect and strengthen the reputation of accounting firms.From the point of view of accounting firm and auditor,we can improve the attention to reputation.Second,we should enhance the multi-directional supervision function of the government supervision department,and strictly regulate the environment and punishment to restrict the occurrence of illegal and illegal acts.Third,call for strengthening the legal system to protect reputation and value.