Research On Alipay Consumer Behavior In Bangkok

Financial Technology has undeniably become increasingly dynamic throughout the business for last decades.Economies and Technology around the world are impacted by changes of great importance including an infinity number of technological innovations business nowadays.Many technology businesses and products have been transformed society and behavior by technology throughout the digitization of everyday payments solution.The changes of financial technology become the changes of the society to cashless society.Alipay is one of the most successful financial payments in the world and creating cashless solution to people around the world.Alipay is the main and popular financial mobile payment application in the top list around world.Since Alipay has been expanded to lots of country in the world,Alipay has started to become an important topic to other mobile payment application enterprises.The research outlined in this thesis focuses on the effects of Alipay consumer behavior in Bangkok by Chinese people who live or visited Bangkok as Chinese people the first rank nationality that visit Thailand the most.The quantitative examined and also researches through research interviewee on specialist that have technological backgrounds,who are working and familiar in Financial technology industry in Bangkok and will be appear in this research.This research is carried out through a literature review.It then analyzes by models based on the Technology Acceptance Model is considered in the research framework.This research contributes new knowledge to Alipay consumer behavior through both of theoretical and empirical research and benefits to the interpretation of recently emerging information of Alipay consumer behavior in Bangkok.The research results are useful for various groups that associated with Alipay or any company in mobile payment industry fields.Future research directions also concerning this research topic involve the thinking and behavior towards Alipay in Bangkok.