Corporate Performance Of Company A From The Perspective Of Capital Structure Research On Promotion Strategy

After more than 40 years of reform and opening up,China's economy and society have experienced rapid development,qualitative changes have taken place in the economy and society,people 's income has increased,and their lives have become increasingly affluent.The real estate industry,as a pillar industry of economic and social development,has improved the living environment and satisfied residents.The growing demand for housing plays an important role.The real estate industry is a capital-intensive industry.In an environment driven by financial policies,companies in the industry generally exist,the asset-liability ratio increases,profitability declines,and capital turnover is tight.From the perspective of capital structure,research on strategies to improve the performance of real estate companies Has strong practical significance.This article follows the principle of representativeness and typicality,and selects A company with high market occupancy rate,relatively large scale,decentralized equity structure,strong fund financing ability,and relatively rich team management experience as the research sample.First of all,on the basis of sorting out the domestic and foreign literature reviews,this paper proposes a framework for the research in this paper.Secondly,the related concepts of capital structure and enterprise performance are defined,and the path model of capital structure influencing enterprise performance is constructed with the help of capital structure theory,corporate governance theory and agency theory.Thirdly,the company's current capital structure,performance,business development,and corporate governance are introduced in detail to find out the current problems of company A,and according to the path of capital structure affecting corporate performance,further Looking for the reasons why the capital structure affects the performance of company A.Finally,according to the actual situation of company A,from the perspective of capital structure,it provides suggestions and strategies for improving the performance of company A.After analysis and verification,this paper mainly proves that corporate capital structure can affect corporate performance through three paths.First,it can affect corporate performance through the financial leverage effect,positive effects are helpful to improve corporate performance,and negative effects are vice versa.Secondly,the incentive and restraint mechanisms complement each other.Only one of them cannot effectively improve performance and increase agency costs.In the end,the cost of financial distress not only appears in enterprises with tight capital chains,but also in ordinary enterprises,mainly in the aspects of enterprise project selection and operation management.