Research On Investment Value Rating Of Big Data Enterprises In China Based On Factor Analysis

With the advent of the era of big data,the industrial value of data resources has been more and more recognized and recognized by all countries.It can be said that the value of big data has gradually become a symbol of the core competitiveness of a company and even the country.In the context of this digital economic development,China is also committed to digital transformation,gradually implementing big data industry planning,and promoting the development of enterprises in the digital age.At this stage,China has incorporated the big data strategy into the national strategic deployment ranks,and the growth of big data enterprises as a key plan of the "13th Five-Year Strategy".Under this wave of "Big Data Fever r",enterprises and the investment community have participated in it with a positive attitude,and even the phenomenon of investment in big data companies has surged.in this case,it is imperative to build a set of big Data Enterprise investment value rating system.Most of the previous researches are based on financial perspectives for enterprise value assessment.But for big data companies,the most important value is potential value.At present,many enterprises are in a state of loss,which makes the use of financial indicators to estimate the value of big data enterprises based on the evaluation perspective.The value is more difficult.Therefore,based on the value creation angle,this paper comprehensively considers the influencing factors of big data enterprises.On the basis of the evaluation of enterprise investment value,this paper tries to rate the investment value of big data enterprises and provides investors with decision-making reference.This paper mainly uses the factor analysis method to study the investment value rating of China’s big data enterprises.Firstly,it combs the theory of enterprise investment value and related evaluation methods.Then it analyzes the influencing factors of big data enterprise investment value from macro and micro factors,and combines the particularity of big data enterprises to avoid the previous financial perspective.The one-sidedness of enterprise investment value research,from the four micro level of technology research and development capability,innovation drive capability,enterprise health and employee health,carries out index innovation,and builds a rating index system for the investment value of big data enterprises in China.Then use the factor analysis method to construct the rating model of the investment value of big data enterprises,and select 52 big data companies to conduct empirical analysis,get the rating scores of each enterprise’s investment value,and then grade the scores by cluster analysis.The investment value rating of big data companies shows that the value of investment in China’s big data enterprises is relatively high overall,but there are also some individual enterprises with extremely high investment value or very low investment value.The development of enterprises in the big data industry is not.Balanced state.In addition,the company’s R&D technology level and corporate health are the factors that have the greatest impact on the value of big data companies’ investments.