Research On The Marketing Strategy Of The Intermediary Business Of Salary Agency In Zhengzhou Branch Of Shanghai Pudong Development Bank

With the gradual opening of China's financial market,the gradual opening of interest rate market-oriented reform,the rise of third-party payment business,and the rapid application of science and technology in the financial field,all banks are faced with a series of problems,such as the reduction of savings deposits and the decline of operating income.Various banks have started business transformation from traditional corporate credit business to private asset management business.At present,each bank is vigorously developing its retail business to the private sector.But private business is different from public business.The root of private business is whether the bank has enough customers in the local area to meet the bank's effective marketing.This paper focuses on a series of specific issues,such as how to promote the bank's efficiency in the early stage of paying on behalf,how to improve the bank's efficiency in the signing of paying on behalf business,and how to effectively improve the comprehensive contribution of paying customers after landing paying on behalf business,to deeply explore the contribution of paying on behalf intermediate business to the bank.From the specific analysis of the whole process and the whole link,this paper summarizes a more effective and useful reference scheme for the bank to do a good job in the intermediary business of salary distribution,and practically solves the problems of the bank's current lack of individual customers and the low contribution of stock customers.This paper mainly uses literature research method,investigation method,7PS analysis method,qualitative and quantitative methods to analyze and optimize the intermediary business of the payroll agency of Zhengzhou branch of Shanghai Pudong Development Bank.First of all,in view of the current situation of the intermediary business of paying wages on behalf of Zhengzhou branch of Shanghai Pudong Development Bank,starting with the marketing environment of the agency business of Zhengzhou branch of Shanghai Pudong Development Bank from the perspective of service marketing and customer value theory,this paper makes a scientific and effective analysis of the current situation of marketing strategy,existing problems and the causes of the problems,and points out the lack of product innovation,marketing means Secondly,through field research and consumer behavior analysis,the market positioning of the intermediary business of pay agency of Zhengzhou branch of Shanghai Pudong Development Bank is clarified.Finally,in order to improve customer satisfaction and provide customers with high-quality intermediary business of pay agency,the company aims to improve customer satisfaction and provide customers with high-quality intermediary business of pay agency,This paper optimizes the product and price strategy,enterprise customer marketing strategy,channel strategy,standardized financial service,tangible display strategy and marketing personnel management strategy of the intermediary business of Zhengzhou branch of Shanghai Pudong Development Bank,integrates superior resources,strengthens service marketing,promotes the comprehensive competitiveness of the intermediary business of the bank,and achieves the goal of healthy and sustainable development.