Research On Policy Salience,Premium Subsidies And Farmers' Willingness To Participate In Agricultural Insurance

Agricultural insurance is an important policy tool which is widely adopted by all countries in the world to strengthen agriculture and benefit farmers and rich peasants.With the adjustment of agricultural support and protection policy,the position and role of agricultural insurance in the framework of agricultural policy has become increasingly prominent.Since 2004,China has started the pilot project of policy-oriented agricultural insurance,and in 2007,it began to implement the central government's agricultural insurance premium subsidy policy and gradually completed.Thanks to the government's policy support and premium subsidy,China's agricultural insurance premium income has increased rapidly,and the insurance economic compensation function and the leverage effect of premium subsidy funds have gradually been brought into play,agricultural insurance has entered the stage of high quality development.However,the underwriting coverage rate of three major grain crops in China was only 67% in 2018 and the average coverage of agricultural insurance in 2008-2018 was only 36.36%.Although it exceeded 50% in 2018,it still lagged behind the developed agricultural countries.The overall low willingness of farmers to participate in insurance and the low coverage of agricultural insurance caused by it affect the deep development of agricultural insurance,and restrict the realization of agricultural insurance policy objectives.In order to promote the sustainable and stable development of agricultural insurance,it is urgent to improve the effective demand of farmers' agricultural insurance.In view of this,based on the background of implementing the strategy of food security,promoting agricultural modernization,deepening the structural reform of agricultural supply side and implementing the Rural Revitalization in China,this paper from the perspective of farmers' micro individual analyzes the impact of the frame effect of policy salience and premium subsidy on farmers' willingness to participate in insurance and its mechanism under the attribute framework and target framework respectively with relevant theories of behavioral economics and the method of combining theoretical analysis and empirical analysis.First of all,this paper uses the theory of behavioral economics to analyze the framework effect of policy silence and premium subsidy on Farmers' willingness to participate in insurance from the theoretical level,and puts forward the research hypothesis of this paper.Secondly,this paper uses the method of scenario simulation experiment and questionnaire to obtain the micro data of farmers,and builds ordered probit model to test the impact of the framework effect of policy dominance and premium subsidy on Farmers' willingness to participate in insurance empirically.The results show that:(1)The framework effect of the policy has a significant positive impact on Farmers' willingness to participate in insurance.That is to say,under the attribute framework,compared with the lower framework of agricultural insurance policy highlighting,farmers under the higher framework of policy highlighting will be more willing to participate in agricultural insurance.(2)The framework effect of premium subsidy will have an important impact on the willingness to participate in insurance.That is to say,under the target framework,compared with the farmers who are not informed that the government will subsidize 80% of the premium they pay when purchasing agricultural insurance,the informed farmers are more willing to participate in agricultural insurance.In addition,the further marginal effect estimation results show that the framework effect of premium subsidy has far greater impact on Farmers' willingness to participate in insurance than the framework effect of policy convex dominance.Finally,in order to improve the coverage of agricultural insurance and promote the high-quality development of agricultural insurance,the following policy suggestions are put forward: Strengthening the interpretation of agricultural insurance policy;Implementing differentiated premium subsidy policy;Establishing a reasonable sharing mechanism of insurance rights of agricultural industry;Improving the implementation and management level of premium subsidy policy;Exploring and improving the multi-level agricultural insurance product system.