Research On Order Decision Of Capital Constrained Supply Chain Considering Reciprocal Altruism

In recent years,with the development of China's market economy,the number and groups of small and medium-sized enterprises are expanding year by year.The development of small and medium-sized enterprises has played a great role in promoting the national tax and employment.However,in the development process of small and medium-sized enterprises,due to the limitations of their own production and operation scale and financial situation,the financing cost is higher than that of large enterprises,which makes the financing of small and medium-sized enterprises more difficult,and then has a greater negative impact on the operation and development of small and medium-sized enterprises.In this context,supply chain finance came into being.Supply chain finance provides a new way to solve the problem of financing difficulty and financing cost for small and medium-sized enterprises by changing the concept of credit in traditional financing mode.But at the same time,due to the influence of policy and price,the market demand of products is stochastic and uncertain,which brings a certain market risk to the order decision of capital constrained retailers.This paper recognizes the importance of the behavior of all parties in the supply chain cooperation,introduces the reciprocal altruistic behavior preference in the supply chain finance,and promotes the research of ordering decision under the behavioral supply chain finance.The specific research contents are as follows:(1)Research on the order decision of capital constrained supply chain considering the reciprocal altruistic behavior under random demand.This paper introduces the reciprocal altruistic behavior into a two-level supply chain composed of a manufacturer without original capital and a retailer with capital constraints.Under the condition of random market demand,this paper discusses the influence of capital constrained retailer's own capital level and loan financing on the retailer's optimal order quantity and the reciprocal altruistic behavior on the supply chain efficiency.Through the numerical analysis,it is verified that the self owned capital level of the capital constrained retailer will affect his order decision-making,loan financing does improve the optimal order quantity of the capital constrained retailer and the efficiency of supply chain,while the reciprocal altruistic behavior can significantly improve the financing willingness of the capital constrained retailer.(2)Research on the order decision of capital constrained supply chain considering the reciprocal altruistic behavior under uncertain demand.Under the condition that the market demand distribution is unknown,this paper studies the capital constrained retailer considering the reciprocal altruistic behavior.Under different financing conditions,robust optimization method is used to make operational decisions to deal with the uncertain demand from the market.By constructing the optimal order quantity model of the capital constrained retailer,the optimal sales volume model of the manufacturer and the optimal production model of the capital constrained supply chain,the robust optimization method is used to select the best from the worst in all possible situations.The influence of the level of own funds,the intrinsic reciprocal altruism and the coefficient of variation on the retailer's robust order quantity is verified by numerical analysis,and the feasibility of the robust optimization method is proved by robustness analysis.