Research On The Evaluation Of Online Video Platform Bilibili

Since the rise of the Internet in the 1980s,science and technology have not only brought great convenience to people’s lives.In 2019,among the top ten large enterprises in global market value,Internet enterprises occupy seven seats.Among them,network video is undoubtedly one of the industries that have developed rapidly in recent years.In 2018,a number of domestic online video companies such as iQIYI,Bilibili and Huya launched a round of overseas listings.At the same time,the high valuation of network video companies also challenges the traditional valuation methods.The value evaluation method based on user value,as an important evaluation mode of Internet enterprise value evaluation,has been used as an important basis for evaluating Internet enterprise value since its emergence and has achieved good results.For Internet enterprises,user resources are the key resources of the enterprise.The number and quality of users directly determine the development prospect and enterprise value of the enterprise.However,with the rapid development of network video industry,the existing evaluation model based on user value has begun to lag behind the innovation and development of enterprise business models.Firstly,this paper expounds the research background and significance,clarifies the research ideas and research framework,and sorts out the domestic and foreign literature research status of Internet enterprise value evaluation.Then,it sums up the relevant theories of shared economy and enterprise value assessment,mainly analyzes and compares various methods of enterprise value assessment,and analyzes the business model of network video enterprises by using shared economy theory and multilateral platform theory.Furthermore,through the analysis of the platform status quo of the network video platform enterprise serge mile,this paper summarizes its value evaluation features and business models,and deeply analyzes the key factors affecting the enterprise value.Then the DEVA model is combined with the key indicators that affect the enterprise value,and an innovative idea of value evaluation for network video platform enterprises based on user value is proposed.The determination and adjustment of some parameters in the model are introduced respectively,especially the data adjustment corresponding to user contribution factors is analyzed.In the aspect of case selection,this paper takes the online video platform serge,which is listed in the United States,as an example,combined with the actual situation of the serge video platform,based on the two perspectives of business model and user value,through financial analysis,online interviews and other methods to obtain relevant data of value evaluation,and uses the model to estimate the enterprise value of serge,verifying the effectiveness and applicability of the model.Combined with the research conclusion,the applicability and limitations of DEVA-based enterprise value assessment model applied to network video platform enterprises are analyzed in detail,and corresponding suggestions are put forward for future value assessment research from the aspects of economic meaning of user value and further enrichment of model parameters.The main innovation of this paper is based on summarizing the applicability and limitations of the current Internet enterprise value evaluation models at home and abroad,using the form of case analysis,to initially build a value management system integrating DEVA model with enterprise business model on the video platform of Bilibili,to propose a classification method to divide platform users into supply users and demand users,to evaluate the two groups respectively,and to build a DEVA index calculation model according to enterprise business model.The DEVA valuation model has completed the transformation from simply viewing users as a whole to more targeted valuation of platform users,and from focusing on the number of users to focusing on the contribution of average user value.It has certain reference significance and reference value for the valuation of platform enterprises.