| The local government investment and financing platform is a product of China's special era background and development.Since the1990 s,the promulgation of the old "Budget Law" and related financing loans laws and regulations have greatly restricted the financing channels and funds of local government departments.scale.In this context,government investment and financing platforms have emerged at the historic moment,and for a long time,they have made important contributions to promoting local economic development and improving the level of urbanization.However,due to the lack of standardized management of investment and financing platforms,there are also problems Then exposed.Guofa [2014] No.43 proposes to speed up the establishment of a standardized local government debt financing mechanism and to strip off the government's functions in the government's investment and financing platform.Based on this,the development and operation model of the local government's investment and financing platform have turned points and gradually moved towards transformation development route.Based on the concepts and theories of local government investment and financing platforms and strategic management,this article takes Hengyang Hongxiang State-owned Investment(Holding)Group Co.,Ltd.(hereinafter referred to as Hongxiang Company)as the research object,and adopts case studies,quantitative and qualitative research.It mainly focuses on strategic management analysis methods,supplemented by literature research methods,and studies Hongxiang's transformation and development strategy from four aspects.First,introduce the general situation,controlling shareholders and organizational structure of Hongxiang Company.By analyzing the development status of the company and interviewing with relevant senior executives,we understand that the following problems exist in the current development of the company: under the "no distinction between government and enterprise" model The internal governance mechanism is not perfect,the market operation ability of its own "hematopoietic function" is insufficient,the asset quality is not high,the capital structure is unreasonable,and the quality of investment projects is not high,which causes waste of resources and is not conducive to economic development.Existing problems to formulate the company's transformation and development strategy,based on the SWOT-PEST strategic analysis method,from the political,economic,social,and technological levels to analyze the internal and external environment of its advantages,disadvantages,opportunities and threats,and then identify the company's transformation and development Four alternative strategies,and then use the Quantitative Strategic Planning Matrix(QSPM)to select the optimal development strategy;again,carry out the strategy implementation according to the previous research,and on the basis of determining the company 's strategic management mission,goals,and positioning of transformation and development,propose transformation and development The overall idea and six specific measures;finally,Put forward the guarantee measures of the company's transformation and development strategy,and elaborated from four aspects: policy support guarantee,system construction guarantee,project feasibility study guarantee and performance assessment improvement guarantee.After an effective analysis of the internal and external environment of Hongxiang's transformation and development through the SWOT-PEST strategic analysis method,the author draws conclusions in the following two aspects.First,Hongxiang's transformation and development strategy should choose the optimal WO strategy,namely Improve self-construction,customer service internal disadvantages and difficulties at the same time pay attention to seize all external resources and opportunities for active development;the second is the ultimate goal of transformation and development is to move towards market-oriented operations,improve operational capabilities,so that it can be healthy andlong-term development.It is hoped that the transformation and development strategy researched in this paper,as well as the overall ideas and specific measures proposed for transformation and development,can be used by Hongxiang Company to promote the sustainable and efficient development of the company. |
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