Research On The Development Strategy Of Rural Tourism In Mudanjiang City

Rural tourism is a powerful way to promote China's rural revitalization and development strategy and to build a well-off society in an all-round way.Mudanjiang City is the political,economic,and cultural center of the southeast region of Heilongjiang Province.It has rich agricultural culture,border culture,folk culture,red culture,and other advantageous resources for rural tourism development.In order to accelerate the development of rural tourism in Mudanjiang City,and provide reference for other regions of Heilongjiang Province and the whole country,based on previous research results and field investigations,this paper deeply analyzes the advantages and disadvantages of rural tourism development in Mudanjiang City,and comprehensively considers Mudanjiang City Opportunities,environment,and threats faced by rural tourism development indicate that the advantages of Mudanjiang 's rural tourism development process are unique natural resources,excellent endowment of folk cultural resources,and abundant red tourism resources;the disadvantages are that infrastructure construction needs to be strengthened and brand effects are urgently needed.Promotion,lack of scientific planning for rural tourism,weak tourism marketing methods,and the quality of practitioners to be improved;opportunities for the development of a policy environment,the strong supply and demand of the ice and snow tourism market,and the continuous development of self-driving travel culture;the threat is that homogenized competition is becoming increasingly fierce,The financial environment is more complex and the natural environment is severely damaged.The strategic choices for Mudanjiang's rural tourism development are: The development of Mudanjiang's rural tourism should be used to opportunities to improve and create rural tourism products,improve the professionalism of rural tourism operators,pay attention to the protection of natural ecology and improve themselves Modern agricultural development level,product differentiation and characteristic agriculture,to avoid direct competition with competitors.Finally,the policy recommendations for promoting the development of Mudanjiang 's rural tourism are put forward: one is to strengthen the protection of rural tourism policies,broaden the financing channels for rural tourism,and purify the ecological environment of rural tourism,so as to increase the macro-control and promote the healthy development of the market;second,by expanding rural tourism Marketing methods are to strengthen the guarantee of rural tourism talents,to improve the rural tourism infrastructure,and then to improve the public service system and improve the quality of service;third,by creating a unique rural tourism brand,digging deep into rural tourism folk culture,and improving rural tourism supervision and management,so Create characteristic tourism products and standardize market management.This research will have extremely important theoretical and practical significance for Mudanjiang's rural tourism development.