Research On The Strategy Of Customer Relationship Maintenance Of Bank X(Jiangxi)

At present,China's reform and opening up has entered a new stage,the degree of opening up of the financial industry is increasing,customer demand shows a trend of diversification,industry competition is more intense,which puts forward higher requirements for the operation and management of commercial banks.Therefore,for domestic commercial banks,how to achieve sustainable development in the fierce market competition has become an important issue.At the present stage,a large number of international capital has flooded into the Chinese market,and the market space of small and medium-sized financial institutions has been further compressed.They are facing greater pressure in terms of market expansion and maintenance.Small and medium-sized financial institutions are an important part of China's financial system.Whether small and medium-sized financial institutions can develop steadily or not largely determines the level of development of China's financial market,and then has a far-reaching impact on China's national economic development.At present,under the pressure of market competition,commercial banks pay more attention to customer resources,constantly optimize the management mode,invest more resources in maintaining customer relationship,and steadily promote the construction of informatization and electronization,so as to continuously enhance their core competitiveness and gain more market share.Customer relationship is an important factor in the development of enterprises.Good customer relationship maintenance is of great significance to the development of enterprises and the shaping of core competitiveness of enterprises.It can promote enterprises to create more value in the development and service.This study takes Bank X(Jiangxi)as an example,through the analysis of customer relationship maintenance strategy,extracts the problems in customer relationship maintenance of Bank X(Jiangxi),and puts forward some specific measures in customer relationship maintenance.This paper has a unique view on how banks can effectively identify customer value,actively respond to customer feedback,and achieve multi-channel management and customer communication.Under the current fierce competition situation,customers have become the target of competition among banks.The banking industry regards customer relationship maintenance as an important strategy.Based on the theory of marketing and customer relationship maintenance,this paper analyses the problems existing in customer relationship maintenance of Bank X(Jiangxi).It concludes that the main problems of Bank X(Jiangxi)are that market segmentation is not clear enough,product design and service quality are lagging behind,and the professional level of financial professionals is low and lacking.Long-term management mechanism,low level of information technology.Based on these problems,the paper puts forward some suggestions and measures to promote the good development of X Bank's customer relationship.