Research On The Development Strategy Of H Branch Of Industrial Bank

With the improvement of China's financial system,the entry of foreign banks and the arrival of China's economic transition,the traditional management model and development model can no longer adapt to the development trend of banking industry.As a joint-stock bank,how to give full play to the characteristics of medium-sized banks and make continuous breakthroughs and innovations using the advantages of the Internet is the only way.In this paper,the development strategy of H branch of industrial bank is studied.Firstly,the development status of China's banking industry,the domestic and foreign research status of bank development strategy,strategic management theory,commercial bank development strategy,and strategic analysis tools are elaborated.Secondly,the development status of the head office of Industrial Bank,the development status of H branch of Industrial Bank,and the existing problems in the development are described in detail.Through the description of the existing problems,the main problems in the operation of H branch of Industrial Bank are clarified.Through the analysis of internal and external environment,the environment faced by the branch is clear: the economy of Heilongjiang province keeps developing well,the private economy develops rapidly,the income and consumption level of residents continue to improve,the Heilongjiang government has issued a number of industrial support policies in order to promote the development of local economy,which are good news for the development of H branch of Industrial Bank;but the scale of the branch is small and there is a lack of talents It is a problem that can not be ignored;according to the general strategic guiding ideology of establishing a first-class banking group with comprehensive financial innovation ability and service characteristics formulated by the head office of Societe Generale,according to the bank's settlement business,investment business and transaction business,it has greater advantages,such as stabilizing old customers and centering the company's business around the core business;and With the continuous improvement of Heilongjiang's economic development,the pull of consumption for economic development,and the change of corporate financing pattern,the difficulty of risk management avoidance and the increasing number of commercial banks' competitive disadvantages,we will continue to give full play to the advantages of our investment banks and scientific and technological management,and continue to focus on key industries and customers in terms of business development To guide the development direction of the bank,to achieve the development goal of light capital and high efficiency.In order to ensure the smooth implementation of the strategy,the paper puts forward the relevant strategic guarantee measures from the aspects of human resource management and system construction,mainly from the aspects of customer management process,service quality improvement,risk management,recruitment management,training management,promotion management,corporate culture construction,etc.