Research On Changchun Agri-businesses Bank Development Strategy

Rural commercial bank is the development of rural credit cooperatives of the new type of rural financial institutions.Our country since 2001 To put forward to speed up the reform of rural financial institutions,in response to a country to speed up the development of the rural financial policies,Around the rural financial institutions put forward to make its own business model transformation,meet the requirements of the new rural construction,full More new rural area small business financing needs of reform measures,to promote the rural economy and industry The exhibition provides a strong support.With the pace of the new rural construction,meanwhile,continues to advance,throughout the rural economy rapid development,also for the rural financial institutions business transformation and strategic implementation creates a perfect condition.In this paper,based on the strategic management theory,based on the survey and the present situation of rural commercial bank in changchun,analyses the existing problems in the development of changchun rural commercial bank,and in-depth analysis of the primary causes of problems;Changchun rural commercial bank,industrial,internal environment analysis,combined with the bank's internal environment and the impact of the external facing,the strengths,weaknesses,opportunities,threats,such as has made the detailed analysis,from the perspective of sustainable development of the financial targeted changchun rural commercial bank's development strategy.Open in the current environment,Chinese joint-stock commercial Banks face not only from the state-owned commercial Banks to write off bad debt,the share reform of strong competition,and foreign Banks are now also fiercely attack,in our domestic securities market will hold the comprehensive competition of commercial Banks.Joint-stock commercial Banks,especially on the basis of the rural credit cooperatives has just been changchun agri-businesses bank,only in the present stage to speed up the development,can quickly adapt to the rapid development of the current financial market,the successful transformation.