Pevention And Control Countermeasures Of ZOOMLION's Financial Risk

Financial risk is the possibility that the enterprise can not achieve the expected financial returns under the influence of many factors,resulting in losses.Enterprises can not avoid financial risks in the market competition.Financial risks have a significant impact on the production and operation of enterprises.It is of great significance for the survival and development of enterprises to objectively analyze and take corresponding measures to avoid and control financial risks.Zoomlion is one of the leading enterprises in the construction machinery industry.The conclusions drawn from the financial risk analysis of Zoomlion have certain reference value to Zoomlion and even the whole construction machinery industryFirstly,based on the financial data of Zoomlion in the past five years,the paper analyzes the solvency,operating ability,profitability and cash flow,and finds that Zoomlion has certain financial risks.Secondly,we will explore the reasons in the light of macro economic background and the actual operation of enterprises.The slowdown of economic growth and the intensification of market competition are the main external causes,which lead to the decline of the company's main income and the slow pace of repayment;the changes of interest rates and exchange rates to a certain extent increase the company's financial risks;the management of accounts receivable,inventory and overseas mergers and acquisitions aggravate the company's financial risks..To adapt to the changes in the economic situation,we should strengthen strategic management,inventory management,marketing management and financial management to control and guard against financial risks.