Research On Customer Relationship Management Improvement Of S Branch Private Bank

With the rapid changes in the current financial market,competition among the banking industry has also intensified,and individual high-end customers,especially private banking customers,have become a limited resource for banks to compete for.The A Bank S Sub-branch is a sub-branch under the second-level branch(Kunming Branch).The development of various businesses(debt business,asset business and intermediary business)is restricted by policies at all levels,however,some innovation and exploration in terms of customer relations can be started on service and management.This paper takes the private bank customer relationship management of S Sub-branch of A Bank as the research object.By referring to the theory and research results of customer relationship management at home and abroad,combined with the actual situation of the sub-branch itself,it mainly analyzes the development status and current problems of the private bank customer relationship management of the A Bank S Branch adopting literature analysis method,field research method,case study method and questionnaire survey method.From the aspect of customer information management and use,customer marketing management,customer service management and strengthening the talent team construction of private bank customer relationship management,the specific improvement measures for private bank customer relationship management are proposed.By taking private bank customer relationship management as the entry point and breakthrough point of the retail business market competition,this paper is supposed enriching the research on the agricultural bank customer relationship management combined with the actual needs of customers.Some suggestions for the system that need to be optimized and improved can be proposed to further optimize and upgrade the OCRM system,so as to better serve the mining and maintenance of private banking customers.This paper is expected to apply the research results to the practice of private banking customer relationship management in the bank,guide the customer relationship management of the grassroots outlets within the jurisdiction,fill in the shortcomings of the development of private bank business of S Branch,and absorb and deepen more high-end customers.