Research On Customer Satisfaction Of Jiangyin Luolai Trading Company

With China's accession to the WTO,the international competition is intensifying,so how to improve the competitiveness of enterprises is the primary concern.As the beneficiary of products and services,customers play the role of market referee,and directly determine the survival and development of enterprises.Customers' importance is increasingly valued by the society,and the pursuit of customer satisfaction and customer loyalty is the inevitable choice for market competition and the development of enterprises themselves.Therefore,This thesis is based on the previous research results,then takes Jiangyin Luolai commerce company as the research object and analyzes the customer satisfaction.This thesis uses the combination of theoretical model and empirical research to study the customer satisfaction of Jiangyin Luolai commerce company.First of all,This thesis takes the four commonly used evaluation model of customer satisfaction as the theoretical basis,and constructs a customer satisfaction evaluation model and the concept of Luolai commerce company evaluation index system according to the characteristics of Chinese textile industry.Then,the designed satisfaction questionnaire was used to investigate the customers of Luolai commerce company,and the sample characteristics and descriptive statistical analysis were carried out.The conceptual model of customer satisfaction evaluation of Luolai commerce company was validated by SEM model equation model.On this basis,six latent variables and eight causal relationships are determined,and the mathematical relationship between the latent variables is clarified.Through the optimized satisfaction evaluation model,,this thesis calculates the customer satisfaction and satisfaction index of Luolai commerce company.According to the satisfaction and weight of each index,each index is included in the importance matrix of satisfaction,and different measures are taken for indexes falling into different regions.Finally,through the study of the above chapters,we put forward some proposals to improve the customer satisfaction of Rollei commerce company.