Aligning Strategy And Management Tactics For The Marine-Cranes Supply Chain Of Study On Matching And Management Strategy Of Supply Chain For L Company From The Perspective Of OEM Manufacturer

The ship market as the main carrier is very prosperous because of the rapid development of the global market,since entering the Twenty-first Century.Many shipyards and suppliers adopt the form of Original Equipment Manufacturer(OEM)at present in order to make full use of the abundant labor resources.Because most of the relevant enterprises don't have or rarely have the appropriate supply chain strategy,it influences the profitability of the enterprise in a great degree.In order to help the enterprises to enhance their core competitiveness,the thesis uses the supply chain management of L company-OEM marine cranes as the object for research,through the supply and demand characteristics of the product analysis,according to the classical matching model of the supply chain,to explore the appropriate strategy matching of the supply chain and optimization strategy.The study in the thesis mainly includes three parts as follows:Firstly,match the appropriate strategy of the supply chain based on the extraction of the marine crane in the L Company and the characteristics of supply;secondly,combine with the own situation of the L Company,design supporting optimization managements of the supply chain according to the matched strategy of supply chain;thirdly,propose feasible schemes to safeguard strategies'implementation.For the first question,this thesis uses the matching model of Professor Fisher and Professor Lee respectively from the two aspects of the supply and demand of the ship crane to analyze,get the accurate product characteristics,then,according to the characteristics to match the strategy of the supply chain.For the second question,in view of the improvement of the efficiency of supply chain operation,this thesis studies the distribution center led by the third party logistics(3PL-Hub)from the aspects of decreasing the cost of production,improving the input and output by using Kanban management of the production and other strategies of the supply chain.For the third problems,this thesis puts forward the protection schemes of supply chain management tactics from organizational guarantee,information coordination etc..Through theoretical research and empirical analysis,we can obtain the conclusions as follows:firstly,from perspective of demand,OEM marine crane of L company belongs to functional product,from perspective of supply,it has stable supply processes,according to the matching model of the supply chain,efficient supply chain is suitable for it;secondly,the hub led by logistics(3PL-Hub)and the Kanban management can establish efficient supply chain for L company actively,L company should use the certain supply chain management tactics,like logistics process optimization(use the third party logistics),components supply optimization(establish the hub),manufacturing processes optimization(implement Kanban Management);thirdly,implementation of above-mentioned supply chain management tactics can be ensured by schemes of self-organization protections(production units selection,node departments division)and coordination with OEM client information.