Analyzing Tourist Attractions From The Perspective Of Consumption Sociology

Production society to consumer society leap,the symbol of consumer goods social attribute value increasingly prominent.When it comes to consumer society,many scholars criticize the consumption alienation of consumer society from the perspective of materialism,and rarely discuss symbolic consumption from the positive side.The change of consumer culture brought by consumer society is not only reflected in the consumer market,but also in the field of tourism.What the tourists experience is not only the real physical properties of the tourism object,but also the very important symbolic social construction culture.Tourism attraction is an important aspect of the study of tourism activities.In view of the current social consumption culture changes and the theoretical background of the study on the construction of the symbolic meaning of tourism attraction has not become popular,this paper chooses to examine the current tourism phenomenon from the perspective of consumer society theory.This paper mainly uses qualitative analysis and induction method to deconstruct the tourist attraction,analyzes the symbol structure of tourism attraction with semiotic theory,and considers the interweaving of the three cultural attributes of tourism attraction from the perspective of value transfer model of tourism attraction.The sacred theory of object models and tourist attractions analyzes the construction of tourist attractions.Through field investigation,interviews with people,literature investigation,content analysis and other methods to obtain relevant information,a case study of the formation and development of Jimei Village in Xiamen City,Fujian Province,and the manifestation of the symbolic meaning of the symbol of tourism attraction in Jimei Village Construct a path.Through the combination of theory and case analysis,this paper studies the symbolic meaning value of tourism attraction from the perspective of consumer society,the influencing factors of formation and change,and analyzes how tourism attractions are connected with tourists through symbolic meaning,and between the various elements of tourism attraction system.The interaction relationship,in order to find out the symbolization of tourism attraction,the driving force of symbolization and the law of evolution,provide some thoughts on the construction of tourism attraction under the current consumer social culture background.This paper believes that the symbolic structure system of tourism attractions is interlocking and layered,which can be decomposed into three parts:externalization form,information content and symbolic meaning.The construction of multiple symbolic systems becomes the symbolic symbolism of tourism attraction as a whole.Tourist attraction is the combined effect of the original culture of the core attraction,the tourism culture and the ideal culture of value in social life.Tourism operators are the promoters of the sanctification of tourism attractions and the builders of the sense of atmosphere.Tourists are both the interpreters of the tourist attraction symbols and the constructors of the symbolic meanings.