Research On Revenue Recognition And Measurement Of Y Webcasting Enterprise

Driven by the rapid development of China's Internet,the network live broadcast enterprises are also rapidly emerging.The number of users and the amount of income are relatively considerable.With the gradual improvement of the regulatory system,the live webcast will develop in a more standardized and long-term direction.Since the transaction mode and business process of the webcasting enterprise are relatively new and complex,and the income standard has no specific provisions for it,the live broadcast enterprise needs a large number of professional judgments in revenue recognition and measurement,resulting in the time and measurement amount of revenue confirmation.The economic substance may not be reasonably reflected,and the quality of accounting information is affected.At the same time,there are differences in revenue recognition and measurement between different enterprises,and accounting information is not comparable.Based on the previous literature and interpretation of relevant theories,this paper analyzes the characteristics of revenue sources and revenue recognition and measurement of webcasting companies as the basis for the study of Y webcasting enterprise.On this basis,the Y webcasting enterprise is researched.Firstly,the business model and income source of Y webcasting enterprise are analyzed,which is the basis for analyzing the nature of Y webcasting enterprise transaction.Secondly,the income confirmation and measurement status of-Y webcasting enterprise are analyzed.Then,the problems and reasons for the revenue confirmation and measurement of Y webcasting enterprise are analyzed.Finally,according to the requirements of the accrual system,the income recognition and measurement methods need to reflect the essence of economic activities and transfer the commodity model to customers.Starting from the idea and drawing on the new income criteria,the author puts forward corresponding suggestions on the problems of Y webcasting enterprise in revenue recognition and measurement.After analysis,it is found that Y webcasting enterprise have problems in revenue recognition and measurement:the confirmation time of virtual goods sales revenue is not reasonable;the enterprise does not perforin corresponding accounting treatlnent on the donated virtual currency or virtual goods;Whether virtual currency should recognize revenue and how to recognize and measure revenue.According to the requirements of the accrual systen and the new income standard,this paper puts forward corresponding suggestions on these issues:the virtual goods are divided according to the consumption mode,and the virtual goods of different consumption types are recognized at different time points or time periods;The essence of the gifted virtual currency or virtual item is recognized and measured according to different specific conditions;using the historical data of the enterprise operation,it is reasonable to expect whether the unused virtual currency meets the revenue recognition standard.This paper proposes specific suggestions for the problems of Y webcasting enterprise in revenue recognition and measurement,from the perspective of accrual basis and other income recognition basis,combined with the new revenue criteria based on accrual basis,and for the existence of similar problems.Other webcasting companies provide reference and reference,which has certain theoretical and practical significance.