Study On Income Recognition And Measurement In The O2O Model Of Friendship&Appollo Co.Ltd

With the development of the Internet and the changes in people's shopping habits,China's traditional retail industry is in a trend of slower growth,and has to transition to the e-commerce model.Among them,the O2O model has become the best model for traditional retail transformation.As the main source of profit,income is of an importance part of the enterprise.Only accurately recognition and measurement of the income,the enterprise,s operation situation can be more accurately reflected.Friendships&appollo Corporation is largest department store retail enterprise of Hunan province's.As the largest department store retail enterprise in Hunan Province,Friendships&appollo Corporation began to transition to the 020 model in 2014,achieving online and offline integration.However,with the gradual expansion of the scale,the revenue recognition and measurement problems faced by the Friendships&appollo Corporation 020 model.So,there are important topics that need to be considered.This paper use the method of combining theoretical research and case analysis,points out the problem in revenue recognition,measurement,policy and other issues of Friendships&appollo Corporation 020 model.Including,revenue recognition time of different business models is not differentiated,online transaction revenue recognition time is difficult to determine,and revenue measurement of return goods is unreasonable.In addition,it is difficult to judge whether to measure total sales amount or not,and there is no special virtual account accounting.What's more,the accounting records of return goods is Unreasonable.In the end,the new cross-border e-commerce rules and logistics model have effect on the revenue.Simultaneously,this paper recommend the company should according to the nature of different businesses to determine the timing of income,and comprehensively use the "commodity return and replacement forecasting model" to conduct accounting measurement on the items which support the return of goods,and determine the income measurement method by distinguishing between the primary obligor and the agent.At the same time,it hopes that the 020 module of Friendships&appollo Corporation will actively adjust its financial working methods,products and sales strategies to meet the impact of the solicitation of opinions on income and the new policy of cross-border e-commerce taxation,.In addition,it hopes company will improve related supporting measures,speed up the establishment of financial sharing centers,and improve the network.Protect the system;improve the quality of business personnel and financial personnel.Thereby,the company will conducive to the healthy financial development in the 020 environment.It is also hoped that the research results of this article will help Friendships&appollo Corporation to improve the existing income.At the same time,provide reference for revenue recognition and measurement in the process of 020 transformation in other traditional retail industries.