Research On The Factors Affecting The Operating Efficiency Of Property Insurance Companies From The Perspective Of Internet Insurance

China's Internet insurance has experienced a bottleneck in development after a period of rapid growth.Especially in the property insurance industry,the most obvious performance,as of the end of 2017,Internet property insurance income fell from 76.8 billion yuan in 2015 to 49.3 billion yuan in 2017,but the number of property insurance companies operating Internet insurance has been rising since 2015.Obviously,property and casualty companies have many problems in operating Internet insurance.Under this circumstance,studying the impact of Internet insurance on the operating efficiency of property insurance companies is of great significance to the development of property insurance companies and the development of the entire insurance industry.In order to analyze the situation of property insurance companies in the downturn of Internet insurance development.The paper selects 17 property insurance companies ranked first in the 2017 Internet property insurance income and the corresponding data for 2015 and 2016.First of all,an overview of the overall market and business status of the Internet property insurance.Then theoretically analyzes the impact of Internet insurance on the operation of property insurance companies in terms of marketing,service and product innovation.In the empirical research part,this paper uses DEA model to measure the operating efficiency of property insurance companies,and conducts Tobit regression analysis on the factors affecting business efficiency based on the perspective of Internet insurance.Through research,it is found that in terms of operational efficiency:the overall operating efficiency of property and casualty insurance companies has declined with the downturn in the Internet property insurance market.The operating efficiency of large-scale listed property insurance companies is basically at the forefront.The operating efficiency gap between small and medium-sized property insurance companies is very large.The pure Internet insurance companies have redundant input,waste of resources,and the low efficiency of scale leads to generally low operating efficiency.In terms of influencing factors:the relative complaint volume of the network has a significant negative impact on the operating efficiency of the property insurance company.The Internet insurance market share and the Internet innovation index all have a significant positive impact on the operating efficiency of the property insurance company.Finally,combined with theory and evidence,from the perspective of the government and property insurance companies,it provides suggestions for the property insurance companies to improve their operational efficiency.The value of this paper is as follows:First,the focus of this paper is on the operating efficiency of property insurance companies under the background of the bottleneck period of Internet insurance as a whole,which is highly targeted.Second,from the perspective of the government and property insurance companies,the relevant recommendations,in order to find a suitable path for property insurance companies to operate Internet insurance.