Research On Experience Marketing Strategy Of T Company

Agriculture is an important industry of our national economy,the foundation of economic development,the source of human food and clothing,and the foundation of survival.The stable development of agriculture is related to the stability of the society and the people.Agricultural products are important products of agriculture.With the development and progress of the society,people’s yearning and pursuit for a better life are gradually enhanced.More and more people pay attention to green and safe high-quality agricultural products.The more opportunities,the greater the competition.How to seize the opportunity,keep up with the market demand,and take the most effective promotion way to maximize the interests of the company has become an urgent problem,which is closely related to the marketing strategy of the company.Taking T company as an example,this paper studies the marketing mode of high-quality agricultural products company in this environment.This paper includes five parts: the first part introduces the background,the significance,the content and methods of this research.The second part introduces the theory and literature.The third part introduces the current marketing situation of the company,through the analysis,the main problems of T company are as follows: the company focuses on products rather than customers;the company fails to grasp the psychological changes of consumers’ shopping and cannot meet consumers’ shopping needs;the company’s current traditional marketing mode makes the characteristics of products not fully recognized by consumers.Through the analysis of the marketing problems,it is concluded that T company must change the existing traditional marketing mode in order to survive and develop.Then the author analyzes and compares the modern marketing mode that T company may use,and concludes that experience marketing mode is the necessary means for T company to adapt to the development of the times and market demand.At the same time,the author analyzes the feasibility and necessity of experience marketing.The fourth part is to use the questionnaire method to investigate and analyze the implementation of experience marketing in T company,so as to provide strong data support for the company to determine the target market and market positioning.After that,the author analyzes the experience needs of the target consumers,which lays the foundation for the subsequent experience design.Then,according to the actual situation,the author designs the specific implementation strategy of the company,and designs the product experience strategy,price experience strategy,entity logo experience strategy,personnel experience strategy and consumption process experience strategy.The fifth part is to put forward some safeguard measures for T company,such as introducing a new management mode,strengthening cooperation with local government in combination with Poverty Alleviation Policies,using environmental characteristics to continuously introduce customers,expanding retail buyback channels,and strengthening evaluation and control of experience activities.This paper hopes to help T company to find a new development space through the study of experience marketing strategy,and provide reference for other similar high-quality agricultural products companies to try experience marketing mode.