Research On The Construction And Development Of Hybrid Marketing Platform For High Quality Agricultural Products

The sale of agricultural products has always troubled the majority of agricultural business entities and is also the focus of attention for scholars at home and abroad.Increasing farmers’ income is the core and key to the "three rural" issues,and agricultural product sales are an important source of income growth for farmers.Establishing a comprehensive marketing platform helps to achieve the integration of agricultural product production,supply,and sales,and is conducive to agricultural product sales.This article provides a detailed analysis of the construction of the practical platform,and through a combination of case analysis and experimental research,summarizes and draws on the relevant experience of building and operating models of typical agricultural product marketing platforms in China.The research concludes that:(1)The hybrid marketing platform for high-quality agricultural products is based on marketing as the core,screening high-quality agricultural products as the premise,and efficient procurement and supply as the foundation,Construct a hybrid marketing platform using hybrid marketing as the business model;(2)A typical agricultural product marketing platform operates well because there is a high degree of adaptability between the platform and agricultural products.The platform needs to be based on the social demand for high-quality agricultural products,improve the freezing and preservation technology of logistics distribution equipment,ensure stable product quality and performance,and narrow the distribution cost and sales price difference of high-quality agricultural products to match the adaptability.This article proposes the following policy recommendations for the development of mixed marketing platforms for high-quality agricultural products:(1)optimizing the production mode of agricultural products;(2)Adjusting the procurement channels of agricultural products;(3)Expand marketing channels for agricultural products;(4)Establish a standardized operation system;(5)Establish scientific assessment indicators.