Financial Risk Management And Countermeasures Of Jiangxi Danhong Trade Co.,Ltd

With the sustained and steady development of China’s economy,and in the era of"mass entrepreneurship and innovation",small and micro business have become one of the important driving forces to promote China’s social and economic developing.However,with the advancement of globalization and the rapid development of the world division of labor,the major multinational companies gradually enter into every corner in China.On one hand,it stimulates the more rapid development of China’s economy,on the other hand,it also brings huge competitive pressure to small and micro business.In the process of the vigorous development of China’s economy,the development of small and micro business is the follow-up force of China’s economic development.Facing the current economic market globalization,standardizing the financial risk management of small and micro business plays an increasingly important role in enterprise management.However,many problems in the past operation and development of small and micro business have seriously hindered the sustainable and healthy development of small and micro business under the impact of today’s external economic environment,especially the financial risk management.Jiangxi Danhong Trade Co.,Ltd.is a typical representative of small and micro business in Jiangxi Province.Based on the in-depth analysis of the financial data of Jiangxi Danhong Trade Co.,Ltd.over the years,starting from the reality,combined with the characteristics of the company,capital structure,product system,initial errors and other factors,using leverage analysis,index comparison and other methods,this paper objectively analyzes the current common micro business from point to surface Facing the financial risk and its causes,this paper puts forward some innovative suggestions,hoping to provide some reference value for the industry through these measures,and reduce the financial risk of small and micro business.