Research On The Development Of Small And Micro Financial Services Of Rural Commercial Banks

Small and micro enterprises are the main force of China's national economic and social development,contributing 60% of GDP,50% of taxes and 80% of employment.With the increase of uncertain factors in the global economy,the long-term accumulation of risks in China's economy has been exposed.Restricted by its own and external system factors,the problems of "difficult operation and financing" of small and micro enterprises have increased.Data shows that about a quarter of small and micro enterprises in China clearly need bank loans,but the number of small and micro enterprises that can obtain loans from banks accounts for only one tenth of the total.Since 2018,the policy density and strength of the Party Central Committee and the State Council to support the development of small and micro enterprises have been continuously increased.The preferential policies for small and micro finance have reached an unprecedented level.Commercial banks are also actively promoting the innovation of small and micro financial system mechanism,products and services.Compared with other commercial banks,Rural Commercial Banks have many advantages,such as high viscosity of local customers,flexible decision-making mechanism and high recognition of brand image.The development of small and micro financial services,on the one hand,is conducive to the rapid development of small and micro enterprises,support the national strategy of Rural Revitalization,on the other hand,it is also conducive to Rural Commercial Banks to enhance their ability to resist risks,explore new development space in future horizontal competition,form new strategic advantages,and expand social influence.Therefore,as the most "know" bank of small and micro enterprises in the county,Rural Commercial Banks should seize the development opportunity to promote their own "win-win" with small and micro enterprises.Based on the Asymmetric information theory,Long tail theory,Financial Exclusion theory and McMillan Gap theory,this paper studies the small and micro financial services from the perspective of Rural Commercial Banks.First of all,this paper summarizes the development of Rural Commercial Banks at this stage,and analyzes the unique advantages of Rural Commercial Banks in the development of small and micro financial services,such as obvious advantages of localization,flexible decision-making mechanism,high recognition of brand image.Secondly,it summarizes the development status of small and micro financial services of Rural Commercial Banks,analyzes the existing problems such as high credit risks,weak innovation,extensive operation and management mode,lagging demand for service quality,insufficient market competitiveness,lack of enthusiasm for business development,and inadequate policy support,and further analyzes the causes of the problems,such as Rural Commercial Banks' own capital poor production quality,insufficient risk management ability,lack of financial innovation awareness,limited financial innovation technology,large shortage of small and micro talents,lack of scientific assessment system,etc.Thirdly,this paper selects five typical cases of Bangladesh Rural Bank,German Savings Bank,Thailand Kaitai Bank,Taizhou Bank and Zhejiang Tailong Commercial Bank for empirical analysis,and summarizes the Enlightenment of domestic and foreign banks' development of small and micro financial services to rural commercial banks from four perspectives of market positioning,product innovation,risk management and customer experience.Finally,in view of the problems existing in the small and micro financial services of Rural Commercial Banks,combined with domestic and foreign experience,the paper puts forward targeted countermeasures and suggestions,such as improving the credit management mechanism,improving the risk control system;enabling financial science and technology,speeding up the innovation of product services;strengthening the construction of talent team,optimizing the assessment and incentive;adhering to the small main business of supporting agriculture,ensuring the supply of funds;attaching importance to the construction of corporate culture,Improve the comprehensive service level;improve the policy support system and optimize the business environment.