Application Of Harvard Analysis Framework In JH Pharmaceutical Enterprises

In order to promote the healthy development of China's pharmaceutical market,the state has promulgated a series of new policies,and to some extent has affected the profitability of enterprises.In the face of changes in the pharmaceutical industry,whether enterprises can survive in the agitated market is the first problem,but also to improve the ability of enterprises to continue to develop.In the past,enterprises usually use traditional financial indicators to analyze their own operations,and this method has obvious one-sidedness.Nowadays,more and more scholars pay attention to the financial analysis system of Harvard analytical framework.This system is different from the traditional financial analysis method,it effectively makes up for the one-sidedness of the financial analysis method,not only contains the accounting data index,but also integrates the non-financial information,more scientific and comprehensive.The research object of this article is JH Pharmaceuticals.The company is a drug research and development-oriented company whose main products are chemicals,Zhong medicines and health products.Based on the Harvard analysis framework,this paper selects the 2014-2018 financial statement data released by JH Pharmaceuticals,and conducts a comprehensive and comprehensive analysis from the four dimensions of the company's strategic,accounting,financial,and prospect levels.First,from a strategic perspective,using the PEST analysis and Porter's five competitiveness models,analyzing the business environment in which the company is located from a macro perspective,using the SWOT model to qualitatively analyze the opportunities and threats in the external environment facing the company itself,and JH Information on the strengths and weaknesses of pharmaceutical companies;second,accounting analysis is to understand the company's financial situation through the company's assets and liabilities,and select important accounting subjects for detailed analysis;again,the financial level is to use the company's financial data for analysis,Based on this evaluation of the company's operating capacity,solvency,profitability,development ability and cash flow situation;Finally,the prospect analysis is to combine the previous three dimensions of the analysis conclusions to comprehensively predict the future development trend of JH pharmaceutical companies,and propose Corresponding development strategy.Therefore,using the Harvard analysis framework is a more comprehensive and systematic method system,which can accurately analyze the company's financial operating conditions,and makes up for the shortcomings of traditional financial analysis methods that only focus on the company's financial statement data and analyze the company's financial status only from a financial perspective.This article uses the Harvard analysis framework to analyze the financial data of JH pharmaceutical companies and draw conclusions to provide a reference for the healthy and stable development of the company.