Research On Measures Of Rural Wellness Tourism Development In China Under The Background Of Rural Revitalization

With the further development of rural vitalization strategy in all parts of the country,the development of rural tourism has been paid more and more attention by the country.After more than 40 years,rural tourism has been carried out in various places in full swing but also gradually exposed some problems,among which the most serious,the biggest obstacle to the development of rural tourism in China is the rural tourism development tends to be homogenized.According to our country's current due to an ageing population and sub-health people,formed by the growing demand for pension,health,leisure,also gradually vigorous phenomenon,put forward to develop the rural wellness travel is beneficial to crack the problem of rural tourism development in China tend to homogeneity,also accord with because our country is current constantly improve people's living standard and form of travel demand continuously upgrade,the new trend of change.Qi Chun county of Hubei province is the Ming dynasty medical sage Li Shi Zhen's hometown,is also the Da Bie mountain hinterland,the state-level counties in Qi Chun county in 2017 selected the first batch of national health tourism demonstration area create procession and rural revitalization of Chinese medicine,health,under the background of China's strategic implementation,rural wellness travel to raise high quality green economy,tourism is becoming a Qi Chun county development to realize the objective of rural revitalization of breakthrough.Therefore,in the primary stage of rural tourism development in China,it is of great significance to take Qi Chun county in Hubei province as a case to study the development countermeasures of rural tourism.This article first to our country rural health tourism development situation and Qi Chun county rural wellness tourism,this paper analyzes the current situation of the development,plus to Qi Chun county development rural health and general situation of the regional tourism resource advantage of investigation and study,the system summarizes Qi Chun county in rural development,raise exists in the process of tourism development planning,insufficient infrastructure level is low,brand effect,wisdom,backward system,lack of tourism talents and the low level of medical health to raise questions.Through draw lessons from foreign Japan has hot springs,ma town in Bart willehern,Germany and domestic Guangxi Bama county on rural development,tourism experience,think Qi Chun county in rural development,raise travel is suitable for using "core + surrounding" the development of new pattern,and proposes strengthening government guidance,development comprehensive tourism planning,perfect infrastructure,build all wisdom scenic area coverage,increase publicity,precision marketing,strengthen personnel training,the Angle,improve the service level and the industry innovation investment mechanism,the process of the whole society to participate in the corresponding countermeasures and Suggestions,such as to further promote the development of qichun county rural wellness travel.