| In recent years,the trend of integration and development of culture and tourism is increasingly obvious.Various theme cultural parks,cultural ancient town,movie and television base,they all have became popular scenic spot.There are too many practical cases that use the integration of culture and tourism in scenic spot.The Oriental Sun City in Rizhao is a comprehensive scenic spot that uses the culture and source of sun as core development and construction.As one of ten large programs of culture and tourism in Shandong,we explore and research the integration and development of culture and tourism,which has typicality and representative.And it also has the meaning of reference and guidance to same type scenic spot in the integration and development of culture and tourism.Firstly,this essay sorts out related research about the integration of culture and tourism from domestic and abroad.Based on industry convergence thesis,innovation thesis,experience economy thesis,we analyzed the current situation of Oriental Sun City,dissected the motivation of integration and development of culture and tourism,which makes qualitative research and basic preparation for the integration and development of culture and tourism in the scenic spot.Secondly,by questionnaire and interview,from both tourists and enterprise perspective,we do a research about the situation in the integration of culture and tourism in the scenic spot,dissect the practical problems of integration and development of culture and tourism in the scenic spot.Finally,aimed at the problem we discovered from the researches,we have designed the roadmap of integration and development of culture and tourism in scenic areas which uses three factors as core,they are service,attractiveness and tourists in scenic area,and did a strategy research to this.This thesis,which studies the integration and development of culture and tourism in Oriental Sun City scenic spot,achieves some main conclusions.First one,there are abundant cultural resources in the scenic spot,which has good condition for integration of culture and tourism.Second one,in the integration and development of culture and tourism,there are problems like old-fashioned structures for enterprise organization,unclear position for images of scenic spot,cultural resources that are not used properly,unsystematic products of tourism,etc in scenic spot.Third one,the construction of path for integration of culture and tourism in scenic spot should be consistent in innovation,experience,ecology-friendly and think from five dimensions,which are integration of organization,theory,resources,products and market.We point out the directions and offer thinking for the integration and development of culture and tourism in the future by the research of current situation,problems,paths and strategies in the integration of culture and tourism of scenic area. |
