Research On The Business Development Mode Of Express Delivery Enterprise Community Chain Convenience Store In The Era Of "New Retail"

With the development of mobile Internet in China,e-commerce has developed rapidly.In the process of e-commerce sinking,e-commerce and community have created a new combination,stimulating the transformation of China’s retail format,"new retail".format came into being.Under the "new retail" format,with the further improvement of the new commercial infrastructure,the community will become the main entrance of the new retail market.Through the study of the express business community convenience store business development mode,we can find the new retail development path and pattern law,which can promote the transformation of the new retail format and drive the further improvement of the community o2o e-commerce retail mode.In the process of research,the paper comprehensively adopts the methods of literature research,investigation and case analysis,and concludes:First,from the perspective of the development of community retail advantages of express enterprises,it has a more complete logistics distribution system,and with the further improvement of national policies,express enterprises play a more and more important role in connecting the"last 1 km.terminals,which is conducive to further development Step by step to expand the community retail market space;Second,from the perspective of the development trend of community new retail,whether it is user characteristics,market environment,incremental stimulation,operation mode,development concept,business planning,product marketing,customer relationship,participants,etc.,have different changes,showing completely different characteristics;Third,from the perspective of the essence of community o2o development mode,"new retail"’"The business development mode of time community chain convenience store should be "self circulation business mode",that is,"online mall+convenience store+Express+user".Online shopping malls and offline convenience stores have two-way drainage,and through express delivery to users,a self recycling business model has been realized;Fourth,from the perspective of the o2o development model of JD,its development model based on the living platform and the combination of convenience stores with the operation model,connects the internal information system of the enterprise to the convenience store information system,and carries out "double" according to the strong data analysis equipment Line service activities.Through the research of this paper,based on the analysis of the new characteristics and new trends of the development of new retail in China in the early stage,combined with the development orientation and characteristics of express enterprises in the community o2o market,it puts forward the problems and deficiencies in the development process of Jingdong convenience store,which can provide a way for express enterprises and other e-commerce platform enterprises to penetrate into the community Definite reference and reference have strong social practical significance.