Optimization Of Strategic Budget Management System Of SDJR Real Estate Company

Strategic budget management is an important tool of advanced enterprise internal control management.It plays an important role in realizing enterprise strategic objectives by optimizing resource allocation and improving enterprise management control ability and level through scientific methods.As small and medium-sized real estate companies SDJR company in order to better cope with risks,enhance enterprise competitiveness under the "new normal" economy,always adhere to the development strategy of differentiation,by constructing and implementing the strategic budget management,in optimizing the allocation of resources,strengthen internal management control and improve ability to cope with risks,make some progress in many aspects.However,due to the policy uncertainty of the real estate market,the development of enterprise scale and the requirements of comprehensive management are getting higher and higher,and the defects and deficiencies of the company's current budget management system are gradually enlarged,which cannot better serve the enterprise's strategy and future development needs.Therefore,optimizing the current budget management system has become an important way for SDJR real estate company to cope with the impact of internal and external risks and adapt to the new situation.This paper uses the methods of questionnaire,field research and case study to optimize the strategic budget management system of sdjr real estate company.First of all,based on the analysis and summary of the relevant theories of strategic management and strategic budget management,this paper uses PEST analysis and Porter's five forces model to comprehensively analyze the impact of the macro environment,industry competition and other environmental factors of the development of real estate enterprises,as well as the internal environmental factors such as resources,ability and culture of enterprises,and analyzes the advantages,disadvantages and advantages of enterprises at present Facing the threats and opportunities,we will carry out the analysis of the demand for strategic budget management for the future development of the company;around the strategic objectives and planning of the enterprise,we will deeply analyze the current situation and existing problems of the budget management of sdjr real estate company,and put forward the necessity of implementing and optimizing the strategic budget management.According to the company's strategic budget management system,this paper puts forward the optimization ideas of optimizing the organizational structure of budget management,optimizing the whole process of budget management and strengthening the risk control in the process of budget management,and analyzes the opportunities,threats,advantages and disadvantages faced by the company through the establishment of SWOT matrix,and puts forward the optimization scheme of the strategic budget management system.Finally,from the organizational structure,internal control,information management,brand building and other aspects of the implementation of the company's strategic budget management measures.In practice,through exploring the common problems that should be paid attention to in the construction and optimization of strategic budget management system,it is of certain significance to provide reference for small and medium-sized real estate companies in third and fourth tier cities to carry out budget management and promote real estate companies to improve corporate governance structure and budget management system construction.The inadequacy of this paper is the lack of in-depth research on the strategic budget management and other related theories and knowledge,which limits the actual role of the budget management system of sdjr real estate company.