The Impact Of Digital Marketing On Bank Performance

Considering the rapid growth of the internet and due to globalization Digital Marketing is changing in Togo.Internet is today on the way to becoming the largest commercial network,without limits,that humanity has ever known.As such,e-marketing techniques represent excellent opportunities for ensuring the development of major companies.Organizing marketing via a new digitalized platform it is a trend among companies that enables a beneficial,social environment for good results.This study aims to determine the impact of digital marketing on the performance of the banking sector.Through the study,400 samples have been made to conduct this investigation in Togo and we received 250 feedbacks.The conduct was made following new communication technology;the importance of the channels which can help strengthen digital marketing strategy in the banking industry.In this vision,this study highlights some key elements of digital marketing at the enterprise level through its objectives and related issues,its marketing orientations,and methodological solutions.