Research On Digital Marketing Strategy In GDCY Company

With the birth of the Internet,the world has undergone tremendous changes.Today,the arrival of the digital economy is deeply affecting us.Everyone can feel how technology affects our work and life.Digitization affects all industries,the difference is just scale and speed,so companies must make digital transformations,and hope to use the power of technology to achieve business growth.The time has come for the digital transformation of traditional enterprises.On the one hand,the value of the real economy is becoming more and more prominent,and the online and offline integration is accelerated.On the other hand,Internet companies are also making efforts to make progress.This integration has entered a new stage of development.In the digital transformation process of traditional enterprises,digital marketing is the first strategy.Because digital marketing has changed the way users and enterprises contact and generate value,they can see immediate results.If you don't start with digital marketing,it is easy to go to the Internet.Going on the road to thinking.This paper intends to use "digital marketing strategy" as the research topic.Based on a series of digital marketing theories,through the in-depth analysis of GDCY's business and the status quo of digital marketing,we will find the most suitable transformation path.First,introduce the concepts related to digital marketing,including the meaning and essence of digitalization,the four stages of marketing and the theoretical basis of digital marketing.Digital marketing theory focuses on the core of digital marketing model and the now popular hacker growth theory AARRR,through theoretical sketching A successful digital marketing framework.Secondly,introduce GDCY company and training business system,including business content and service objects,then introduce the marketing status and problems,analyze the causes of the problems and propose digital marketing strategies.Through the in-depth understanding of the theoretical basis and business content of digital marketing,GDCY proposed three key points of digital marketing strategy: digital product system,digital marketing channel,and digital marketing method.Firstly,the guiding principle of digital marketing of GDCY company is “small focus,focus on advantage;iteratively fast,play the speed advantage;think big,give play to the target advantage”,the plan is to develop the digital marketing plan according to the plan,and then develop according to the plan.The digital marketing operation system,after the system was launched,launched a digital marketing pilot.In this process,the iterations were quickly modified for the problems that occurred,and the success was quickly and comprehensively promoted,and the speed was changed.In the digital marketing strategy,the product strategy of digital marketing of GDCY,the channel strategy of digital marketing and the promotion strategy of digital marketing are emphasized.In the process of digital marketing implementation strategy,we first discussed the company's data marketing base,including technology accumulation and talent resource support;then focused on GDCY's digital product system,digital products are the business foundation,including pure online business and O2 O business.Pure online courses are based on knowledge payment,online purchase,online learning,online services.O2 O courses refer to online and offline courses,generally providing theoretical teaching online,providing practical training offline;then focusing Introduce the construction of digital marketing platform,including corporate business official website,social media platform(WeChat and WeChat public number),short video marketing platform(shaking short video),marketing platform is an important support for digital marketing,in line with users,marketing With regard to the principles there,these systems involve three aspects: platform selection and construction,content operation and talent allocation.These platforms are deeply integrated with our back-office marketing system,which makes our marketing more proactive,agile and responsive through technology;The last module is for digital production Carry out the digital marketing practice,build the user growth logic of GDCY based on the hacker growth logic theory,design the marketing practice activities under the guidance of the user growth logic,introduce the GDCY company's more classic "Purchase Group Purchase" marketing activities,from the marketing design ideas,marketing content,marketing channel selection to the final marketing summary to explain.Finally,the conclusions of the digital marketing strategy research in this paper are obtained.From the digital marketing strategy of GDCY and the specific strategic plan proposed,to the implementation of relevant marketing strategies,the results have been achieved.Research and practice prove that GDCY company The digital marketing path is right and the strategy is successful.At the same time,it also put forward the research prospects for the future: including the comprehensive construction of data analysis type digital marketing department,the establishment of a new digital talent system,and all-round digital transformation practice.Only in this way,in the wave of digital transformation,enterprises grasp the opportunity of digital transformation In order to gain competitive advantage in the fierce market competition,we will continue to practice,find our own runway,form new marketing methods,create new business growth points,and open up a new journey for GDCY.