Research On XCG Company Network Promotion Strategy Under The Background Of Big Data

Web promotion,the core of e-marketing,boasts an advantage in the net media that communicate widely and rapidly and are subject to no spatio-temporal restrictions,thus conducive to reducing the promotion costs.Besides,web promotion,with strong interactivity,can realize in-depth interaction and information dissemination between companies and users.Just with a click,users can get the wanted information from a company’s product website.The advent of the big data era goes along with the quiet changes in the Internet-based promotion model and has also brought opportunities and great challenges to many companies.Nowadays,the development of the Internet tends to be diversified and Internet users are also more dispersed and diversified,leading to the diversification of web promotion methods and pertinency of promotion models.This paper,by analyzing the problems in XCG’s web promotion and referring to web marketing theories,proposed an all-round web promotion strategy for companies and supervised its implementation.The paper also verified the promotion strategy effect through a comparative analysis to help the company achieve the goals of user growth and revenue increase.Meanwhile,it also put forward some referential ideas and suggestions for small and medium-sized companies like XCG for reference in doing web promotion.For small and medium-sized companies,in order to obtain more effective users and a larger market share,it is necessary to position and reshape the web promotion system from a new perspective,and they must come up with innovative web promotion ideas,reorganize web promotion tools,adjust web promotion methods and set up all-round promotion strategies based on user information data so as to ensure the full play of marketing purposes.