Research On Network Marketing Promotion Scheme Of Chinahr

ChinaHR as one of the three major domestic recruitment website,founded in 1997.In the "21st century first China PARKnSHOP brand website" was named "China's best talent website".The reason why the past ChinaHR was a very brilliant performance and glory,relying on the line of powerful operations to promote the ability.But in the network marketing promotion,there is a very large shortage.Especially in 2012,its controlling shareholder,the US online recruitment giant Monster will switch to China's excellence network for its global platform.But after switching the platform,very inconsistent with the Chinese people's habits.If HR wants to view the resume,it must pay,whether or not to download the resume,this policy led to the sudden loss of 90%of corporate customers.Job seekers side of the product experience is also completely changed,job seekers complain can not find the previous resume and very difficult to use and so on.Leading to the rapid decline of active users of the Chinese elite network,brilliant no longer.In 2013,China's talent network became the world's fastest growing network recruitment company Saongroup Group global recruitment service network members,and its a new revision,a change before the Monster era of the global common platform.After the revision of the site is equivalent to a new site,in the network marketing promotion there are many problems,as well as the need to improve the area.Based on this background,this paper analyzes the advantages and disadvantages of network marketing in China,and analyzes the existing problems in network marketing,and draws lessons from the latest network marketing.Trends and methods,proposed the network marketing strategy of ChinaHR,the development of network marketing programs,and the use of various network marketing methods to improve their user volume and utilization.Through the implementation of a variety of network marketing channels to track the results,summed up what is effective network marketing channels,which are invalid channels,and determine whether a channel cheating method.