Research On Competitive Strategy Of International Freight Forwards Nk

In recent years,with the development of international trade,the freight forwarding industry is booming.The scale of China's international freight forwarding industry has also increased from 1.2 trillion yuan in 2011 to almost 2 trillion yuan in 2019.With the entry of foreign freight forwarding enterprises into our market and the business crowding of shipping port enterprises,the competition in China's freight forwarding market is intensified day by day.The number of freight forwarders also increased from 57347 in 2010 to 146482 in 2019,and the number of new freight forwarders also showed an upward trend,and the competition in the freight forwarding industry is becoming more and more fierce.If the freight forwarder industry wants to survive and develop in the fierce market competition,it must find its own market position,implement the competition strategy in line with the market development,and constantly improve the enterprise's service,technology and management methods in practice.Only in this way can the enterprise have considerable development.With the help of the analysis of the competitive situation of small and medium-sized freight forwarding enterprises NK and the study of competitive strategy,this paper aims to enhance the competitiveness of NK and provide strategic reference for the development of small and medium-sized freight forwarding enterprises.Firstly,the paper analyzes the development status of NK Company,and with the help of the relevant theories and methods of enterprise competition strategy analysis,such as PEST model,Porter's five forces model and value chain model,analyzes the internal and external environment and industry situation of market competition of NK Company.It is found that the increasingly fierce competition in the freight forwarding industry and the shortcomings of NK Company in the market competition make it clear that it is necessary to implement the competition strategy of NK Company.Then the paper constructs the SWOT matrix according to the analysis results,summarizes the strengths,weaknesses,opportunities and threats of NK company,and chooses the competitive strategy of NK company according to the SWOT results,and finally determines the differentiation strategy and centralization strategy of NK company.Finally,the paper puts forward the safeguard measures for the implementation of NK's competitive strategy from four aspects:capital guarantee,talent guarantee,management and organization guarantee and information guarantee.This paper studies the competitive strategy of NK Company,which not only puts forward the competitive strategy suitable for the development of NK Company,but also provides some decision-making guidance for small and medium-sized freight forwarding enterprises to formulate competitive strategy,which has a certain practical significance..