Study On Financial Strategy Of Hengrui Pharmaceutical Company

The pharmaceutical industry is not only one of the important industry in the national economy,but also a sunrise industry related to the national economy.With the continuous promotion of "healthy China" strategy,People's health management concept and industry environment has changed.The pharmaceutical industry has become a new engine and growth point to promote economic development.The new policy brings opportunities and adjustments for the development of pharmaceutical enterprises.A good strategy can help company deal with opportunities and adjustment.Financial strategy is an important part of enterprise strategy and has prospective and directive characteristics.It can make contribute to the development of the enterprise.This paper selects Hengrui pharmaceutical company as the research case.Based on the theory of corporate financial strategy.And use Swot analysis to study the enterprise development environment.we can find that the enterprise operation condition and financial condition are very well.Use financial strategy matrix theory draw a conclusion that Hengrui pharmaceutical company have sufficient cash flow.The enterprise value is constantly increasing.At the same time,find problems in financial strategy.In terms of raising funds,investment methods and profit distribution.At the same time,according to the actual situations of the company,put forward the suggestions that use expansive financial strategy make contribution to the sustainable development of the company.