Studies On Regional Brand Development Of Green Agricultural Products In Hulunbuir

As clearly stated in document No.20171 of the Central Committee of the Communist Party of China and the State Council on deepening structural reform and accelerating new dynamics of agricultural and rural agricultural supply-side development,submitted by the Ministry of Agriculture of the People's Republic of China in February 2017,in 2017,the agricultural economy will give priority to green agriculture,focusing on agricultural restructuring with the impetus of agricultural reform,the main development direction is to create new forms,support new subjects,broaden new channels,speed up the reform of methods and structures of agricultural suppliers,and improve the quality and efficiency of the green agricultural products supply system,give prominence to the cohesion of the Green Agricultural Production and management system.This is also a development opportunity for China's green agricultural product brand construction at the beginning of the 13th five-year plan.Under this premise,it is very important to establish the brand strategy of regional green agricultural products.Based on this premise,this paper takes the brand of green agricultural products in Hulunbuir region as the research object,carries on the investigation and research of the combination of theory and practice on the development of regional brand,and combines the field investigation data,through the method of questionnaire survey and the corresponding statistical results and analysis,the existing problems of green agricultural products brand in Hulunbuir region are summarized,analyzed and solved,it provides a solid theoretical basis for the sustainable development of green agricultural products brand in Hulunbuir.The foreground of the development of green agricultural product brands in Hulun Buir is amplitude.Although there are still some problems within the development direction of the regional brands of green agricultural products in Hulunbeier compared with other regions,especially in China's relatively developed regions,the developing prospects of green agricultural production industry of Hulun Buir is very bright.Therefore,the establishment of regional brands of green agricultural products and the improvement of the regional competitiveness of green agricultural products have become one of the key issues in the development of agricultural economy in Hulun Buir.Prior studies have shown that the basic driving force for the formation and development of green agricultural regional brands is to achieve regionalization,scale,specialization,modernization,and specialization of agriculture.Moreover,the emergence and development of regional brands of green agricultural products represent the degree of development of agricultural economy and agricultural industrialization in a region.As a regional green agricultural product brand,its ability to participate in market competition and the value of its own assets reflect the competitiveness of regional agricultural product brands,which has become a vital entry point for the development of regional agricultural economy,the increase of agricultural income,and the improvement of competitiveness of agriculture industry.In summary,the thesis is based on the previous quantitative evaluation,combined with the development status of Hulun Buir's green agricultural regional brand,and analyzed the obstacles to the development of agricultural regional brand and the reasons for formation of the obstacles.