Research On The External Financing Of H Financial Holding Co.,Ltd

The core of the modern economy is the financial industry,which is composed of various financial companies,and which have a number of financial licenses are collectively referred to as the Financial Holding Company(the Financial Holding Co.,Ltd).In addition to its own capital,the company also needs a large number of foreign financing to maintain the normal operation of enterprises,its investment is the capital,the production of financial assets,while financial assets can be used to finance,in exchange for funds,so repeated,forming a virtuous cycle,so that enterprises to achieve continuous growth and development.For the financing of gold control companies is essentially the same as the general enterprise financing principle,but there are special places,how to use financial assets for financial innovation,is a key research direction of this paper.At the same time,in view of the current trend of mixed operation in domestic and foreign financial environment,how to arrange financing channels,choose financing methods,how to develop healthily in the capital market,how to reduce financing costs and control liquidity risk are all important aspects to consider when making financing decisions.This paper summarizes the relevant theory of financing,and elaborates the relevant concepts of financing,first of all,the basic situation of H Financial Holding Co.,Ltd,the current situation of external financing of financial data in the last five years,and finds that the company's current problems are mainly high asset-liability ratio and rising trend,financing channels concentrated,no effective expansion,and no financing planning plan,resulting in the financing costs continue to rise.Then for the above problems,through the financing of the relevant theory combined with the actual operation of the enterprise analysis,the main reason is due to the lack of clarity of internal management responsibilities,the emergence of multi-sector management,whether there is overall coordination of departments,resulting in the financing planning program has not been systematic establishment;The poor adaptability leads to the low utilization rate of financial assets,insufficient research on financial innovation model,difficult to break through financing channels,deviation of the prediction of the capital market,and the communication between internal departments is not smooth,resulting in confusion of financing rhythm,financing work is very passive.Finally,this paper gives a brief explanation of the domestic macro-financial environment,the existing financing environment of the same industry and enterprises,and puts forward concrete improvement measures from four aspects,combining the problems of H Financial Holding Co.,Ltd and the analysis of the problems.First,the structure of equity and creditor's rights financing needs to be adjusted,and equity financing needs to be increased in the absence of existing debt financing,second,financing methods need to be diversified,the order of various financing methods also need scientific and reasonable arrangements,and the financial innovation model should be studied to create more financing methods,and third,For the choice of financing subject,we should not only stay in the existing wholly-owned companies,but also make full use of the main advantages of the joint venture,to finance.Through the above four improvement measures,this paper tries to solve the problems encountered by H Financial Holding Co.,Ltd in the external financing,so as to provide a good source of funds for the company,so as to ensure the healthy development of the company.At the same time,private gold control companies such as H Financial Holding Co.,Ltd provide a template for reference and reference in the aspect of external financing.